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Marketing político e imagen de gobierno en funciones

by Fernández Collado, Carlos | Hernández Sampieri, Roberto.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.804 F276m (2).

Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685p (2).

Comprender el comportamiento de los consumidores : en una semana

by Cave, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 657.83408 C192c (2).

Casos de dirección de marketing

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C186 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 C186 (1).

Cómo crear y dirigir la nueva empresa

by Florez Andrade, Julio.

Edition: 3ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Ecoe ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.11 F567c (2).

Gestión de mercados : fundamentos, investigación, estrategias y operación

by Mendoza Torres, Martha.

Edition: 3edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Universidad Ean ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M262g (1).
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Fundamentos de marketing

by Rusell, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona, España. : Ava Publishing SA ;2010;2010 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R877f (1).

Neuro marketing : porque tus clientes se acuestan con otros si dicen que les gustas Tu

by Braidot, Nestor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Colombia : Gestion 2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B714n (2).

Los cuatro pilares del marketing rentable : cómo maximizar la creatividad y el retorno de la inversión

by Moeller, Leslie H | Landry, Edward C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2010Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M625c (2).

Marketing municipal

by Romero, Pedro Ascencio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : iaz de Santos Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R652m (2).

Mercadotecnia

by Fischer Laura | Espejo Jorge.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F482m 2011 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 F482m 2011 (2).

Marketing para emprendedores : cómo identificar oportunidades y desarrollo de empresas exitosas

by Scharnarch Kirberg Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Colombia : Ecoe Ediciones Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S216m (1). Checked out (1).

Dirección de marketing

by Kotler, Philip | keller, Revis.

Edition: 12Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : Pearson Preintice hall Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 k685d (1).

Métricas del marketing / Dominguez Doncel, Alejandro

by Dominguez Doncel, Alejandro | Muñoz Vera, Gemma.

Edition: 2Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 D654m (1).

Estrategias de marketing internacional / Hollensen, Svend

by Hollensen, Svend | Arteaga Ortiz, Jesùs.

Edition: 4Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Pearson Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H655e (2).

Merchandising estratégico / Mouton, Dominique

by Mouton, Dominique.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestio 2000 S.A. Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 M688m (2).

La vaca púrpura : diferénciate para transformar tu negocio / Godin, Seth

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestion 2000 Availability: No items available : Checked out (2).

Marketing / Lamb, Charles W.

by Lamb, Charles W | Hair, Joseph F. - McDaniel, Carl.

Edition: 11ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Cengage Learning Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 L151m (2).

Comercio y marketing internacional / Lerma Kirchner, Alejandro Eugenio

by Lerma Kirchner, Alejandro Eugenio | Márquez Castro, Enrique.

Edition: 4ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Cengage Learning Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.848 L275c (2).

Relevancia de la marca : hacer a los competidores irrelevantes / Aaker, David A.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 A142r (2).

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