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Fundamentos de marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685f 2003 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 K685f 2003 (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 13 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2004 (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2004 (1).

Comportamiento del consumidor y estrategia de marketing

by Paul Peter, J | Olson, Jerry C.

Edition: 7 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 P282c (5).

Administración de marketing : un enfoque en la toma estratégica de decisiones

by Mullins, John W | Walker, Orivelle C. Boyd, Harper W. Larreché, Jean- Claude.

Edition: 5 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M855a (2).

Estrategias de marketing : para momentos de crisis

by Marconi, Joe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M321e (2).

Tú eres tu propia marca, marketing personal para un profesional

by Shneer, Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.02 S262t (2).

Las preguntas más frecuentes sobre marketing

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685p (2).

La guerra del marketing

by Chairman, Al Ries | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 CH147g (2).

Casos de éxito en marketing

by Business Week.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B884 (2).

Fundamentos de marketing

by Stanton, William | Etzel, Michael | Walker, Bruce.

Edition: 14 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2007 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2007 (2).

Marketing político e imagen de gobierno en funciones

by Fernández Collado, Carlos | Hernández Sampieri, Roberto.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.804 F276m (2).

Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685p (2).

Comprender el comportamiento de los consumidores : en una semana

by Cave, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 657.83408 C192c (2).

Casos de dirección de marketing

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Pearson ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C186 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 C186 (1).

Cómo crear y dirigir la nueva empresa

by Florez Andrade, Julio.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Ecoe ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.11 F567c (2).

Gestión de mercados : fundamentos, investigación, estrategias y operación

by Mendoza Torres, Martha.

Edition: 3edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : Universidad Ean ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M262g (1).
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Fundamentos de marketing

by Rusell, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona, España. : Ava Publishing SA ;2010;2010 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R877f (1).

Neuro marketing : porque tus clientes se acuestan con otros si dicen que les gustas Tu

by Braidot, Nestor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Colombia : Gestion 2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B714n (2).

Los cuatro pilares del marketing rentable : cómo maximizar la creatividad y el retorno de la inversión

by Moeller, Leslie H | Landry, Edward C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2010Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M625c (2).

Marketing municipal

by Romero, Pedro Ascencio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : iaz de Santos Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R652m (2).

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