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Lo bueno funciona / Philip kotler, David Hessekiel y Nancy R. Lee ; prolog̤o de Mauricio Lp̤ez Gonzalez

by Kotler, Philip, 1931- | Hessekiel, David, 1960- | Lee, Nancy R, 1932- | Gonzl̀ez Lp̤ez, Mauricio Alberto [prologuista.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Publisher: Bogota : Ediciones de la U : LID Editorial, 2013Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.81 K685I] (2).

Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prólogo de Francisco Palma.

by Kotler, Philip | Setiawan, Iwan | Kartajaya, Hermawan | Palma, Francisco [pr.].

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid [etc.] : LID Editorial Empresarial, 2018Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 K685ma] (1). Checked out (1).

Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero.

by Munuera Alemán, José Luis | Rodríguez Escudero, Ana Isabel, 1965-.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M868es] (2).

Management para pequeñą y mediana empresa / Nicholas Bade, Robert Cooke, James Halloran, Paul Resnik.

by Cooke, Robert | Halloran, James.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Bogotá : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.022 M171] (4).

MKTG : Marketing / Charles W. Lamb, Joseph F. Hair, y Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl.

Edition: 7a Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: México : Cengage Learning, 2014Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.8 L151m] (1).

Plan de marketing : diseño, implementación y control con enfoque en gerencia de mercadeo

by Hoyos Ballesteros, Ricardo.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Bogotá Ecoe Ediciones 2019Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H696p] (2).

El plan de marketing en la práctica

by Sainz de Vicuña Ancín, José María [aut].

Edition: 22 ed. rev. y act.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC 2018Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8101 S146p 2018] (1).

El plan de marketing digital en la práctica / José María Sainz de Vicuña Ancín.

by Sainz de Vicuña Ancín, José María [aut].

Edition: 3ed. rev. y act.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : ESIC, 2018Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S146p 2018] (1).

El marketing interno y la gestión de los recursos humanos : la comunicación en la empresa

by Tudurí, José Ramón.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: [Place of publication not identified] : Editorial Académica Española 2011Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8102 T828m] (1).

Gerencia integral para el siglo XXI : prácticas para mejorar la competitividad de las organizaciones /

by Garcia Galindo, Germaǹ | Bolívar Ramirez, Jorge Enrique | Roa Buitrago, Rosa Isabel.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogota :̀ Ecoe Ediciones : Universidad EAN, 2018Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658 G171g] (2).

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