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Manual de investigación de mercados compilación y ampliación temática

by Zapata Ríos, Blanca Nubia.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Valledupar Universidad Popular del Cesar 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 Z171m (1).

Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian.

Edition: Fourth Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: London : Kogan Page, c2017Online access: table of contents Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 R916u (2).

Everybody writes

by Handley, Ann.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Jersey Wiley 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 H162e (2).

Gerencia del Servicio

by Albrecht, Karl.

Language: Spanish Publisher: Colombia : Legis 1988Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.812 A517g (3).

Marketing estratégico / coords., Julián Villanueva, Juan Manuel de Toro.

by Villanueva, Julián | Toro, Juan Manuel de.

Material type: Text Text; Format: electronic ; Literary form: Not fiction Language: Spanish Publisher: Pamplona : EUNSA, 2017Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174a (1).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M174 (1). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.8 M174 (1).
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Fundamentos de Marketing

by Stanton, William J.

Edition: 13a Ed. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 S816f1 (3). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.8 S816f1 (3).
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Introducción a los Negocios en un Mundo Cambiante

by Ferrell, O.C.

Edition: 4a.ed Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2003Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.4 F277i (1). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.4 F277i (1).

El Libro del Año en Mercadeo

by Thomas, Michael J.

Language: Spanish Publisher: Colombia : Colombia Legis 1991Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 T365l (1).

La Revolucion del Marketing / Clancy, Kevin J

by Clancy, Kevin J.

Language: Spanish Publisher: Argentina : Vurjara Editor S.A 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 C516r (1).
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Campañas Publicitarias Exitosas

by Lasker, Albert Davis.

Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.113 L184c (1).

Publicidad Radiogónica / Schulberg, Bob

by Schulberg, Bob.

Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 S285p (1).
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Principios de Estrategia Empresarial

by Ulrich, Hans.

Language: Spanish Publisher: Buenos Aires, Argentina El Ateneo 1983Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.4 U574p (1).

Relaciones Publicas en la Mezcla de Mercadotecnia

by Goldman, Jordan.

Language: Spanish Publisher: México : Mc Graw-Hill 1992Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.2 G652r (1).

Investigación de Mercados

by Kinnear, Thomas C.

Language: Spanish Publisher: Colombia : Mc Graw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.83 K466i (2).
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Estrategias de mercadeo

by Martinez Bautista, Carmen Elisa.

Publisher: Bucaramanga : Universitaria de Santander-UDES. Escuela Internacional de Postgrados 2000Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M178e (1).
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Marketing de servicios; Un enfoque de integracion del cliente a la empresa

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2a. ed Revision tecnica por Celina Madero Irizar Publisher: México : McGraw-Hill 2002Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 Z248m (2).
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Marketing Logístico Gustavo Riveros Polanía.

by Riveros Polanía, Gustavo.

Edition: 1a Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá (Colombia) Ecoe Ediciones 2015Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 R492m (2).
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Lo bueno funciona / Philip kotler, David Hessekiel y Nancy R. Lee ; prolog̤o de Mauricio Lp̤ez Gonzalez

by Kotler, Philip, 1931- | Hessekiel, David, 1960- | Lee, Nancy R, 1932- | Gonzl̀ez Lp̤ez, Mauricio Alberto [prologuista.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Publisher: Bogota : Ediciones de la U : LID Editorial, 2013Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.81 K685I (2).

Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prólogo de Francisco Palma.

by Kotler, Philip | Setiawan, Iwan | Kartajaya, Hermawan | Palma, Francisco [pr.].

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid [etc.] : LID Editorial Empresarial, 2018Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685ma (2).

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