Sistema de Bibliotecas Universidad de Santander

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Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.

by Ruiz de Maya, Salvador | Grande Esteban, Ildefonso.

Edition: 1a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R849c (1).
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El nuevo marketing relacional : conseguir el éxito de un negocio empleando las redes sociales / Mari Smith ; [prólogo de Guy Kawasaki ; traductor, Francisco José Salcedo Sotoca].

by Smith, Mari, 1966- | Kawasaki, Guy | Salcedo Sotoca, Francisco José.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publisher: Madrid : Anaya Multimedia, ©2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S548n (1).
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Marketing público : investigación, aplicaciones y estrategia / Ramón Rufin Moreno, Cayetano Medina Molina.

by Rufín Moreno, Ramón | Medina Molina, Cayetano.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R834m (1).
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Introducción a la investigación de mercados / [Coordinadora], María Jesús Merino Sanz ; [Autores], María Jesús Merino Sanz, Teresa Pintado Blanco, Joaquín Sánchez Herrera, Idelfonso Grande Esteban

by Merino Sanz, María Jesús.

Edition: 2a. ed. rev. y act.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid ESIC 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 I687 (1).
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Marketing directo e interactivo : campañas efectivas con sus clientes / Josep Alet.

by Alet, Josep.

Edition: 2{486} ed. act. y rev.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : ESIC, 2011Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 A528m (1).
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Marketing digital : mobile marketing, SEO y analítica web / María Ángeles Hernández Dauder, José María Estrade Nieto, David Jordán Soro.

by Hernández Dauder, María Ángeles | Estrade Nieto, José María | Jordán Soro, David.

Edition: Edición 2017.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : Anaya Multimedia, cop. 2017Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H276m (1).
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Merchandising : auditoría de marketing en el punto de venta / Ricardo Palomares

by Palomares Borja, Ricardo.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 P156m (1).
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Fundamentos de mercadeo / Sara Catalina Forero Molina.

Edition: 1 ed.Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá ECOE 2017Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 F862 (1).

Ejercicios de marketing : herramientas eficaces para la toma de decisiones / Rosa M. Hernández Maestro, Álvaro Garrido Morgado, Ángela González Lucas.

by Hernández Maestro, Rosa M | Garrido Morgado, Álvaro | González Lucas, Ángela.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón : ESIC, 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H276e (1).
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Mobile marketing / Jeanne Hopkins, Jamie Turner ; traductor Francisco José Salcedo Sotoca.

by Hopkins, Jeanne | Turner, Jamie | Salcedo Sotoca, Francisco José [tr.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: spa Original language: English Publisher: Madrid : Anaya Multimedia, 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.80025 H674m (1).
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Comunicación integrada de marketing / Antonia María Estrella Ramón, Cristina Segovia López

by Estrella Ramón, Antonia María | Segovia López, Cristina [aut].

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 E887c (1).
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Neurociencia, empresa y marketing / Lucía Sutil Martín (coord.).

by Sutil, Lucía [coord.].

Edition: 1a. ed.Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 611.81 N287 (1).
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Entorno, mercado, clientes, producto y precio / Víctor Valencia López

by Valencia López, Víctor.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial D.L. 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V152e (1).
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Bajo la influencia del branded content : efectos de los contenidos de marca en niños y jóvenes / Coordinadores: Rodrigo Ron, Antón Álvarez y Patricia Núñez.

by Ron, Rodrigo | Álvarez, Antón | Nuñez, Patricia.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcon (Madrid) : Esic, 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B146 (1).
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Sé innovadoRH : utiliza las claves del marketing para potenciar la gestión de personas / Daniel Primo Niembro, Eugenio de Andrés Rivero.

by Primo Niembro, Daniel | Andrés Rivero, Eugenio de.

Material type: Text Text; Format: print ; Literary form: Fiction Language: Spanish Publisher: Madrid : Esic, 2010Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 P745i (1).
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Impulsa tu marca, incrementa las ventas : descubre los datos que desmienten los mitos del marketing / César Valencoso

by Valencoso, César, 1970-.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Barcelona Profit D.L. 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V152im (1).
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Los 5 pilares del branding : anatomía de la marca [Joan Costa ... et al.]

by Costa, Joan, 1926-.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Tiana, Barcelona CPC 2013Other title: Cinco pilares del branding.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 P451 (1).
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Marketing de fidelización / Blanca García Gómez, Ana Gutiérrez Arranz.

by García Gómez, Blanca | Gutiérrez Arranz, Ana.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : Pirámide, cop. 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G171m (1).
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Promociones en el punto de venta / Marta Muñiz Ferrer

by Muñiz Ferrer, Marta.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid Pirámide D.L. 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M864p (1).
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Digitaliza tu negocio / David Villaseca Morales

by Villaseca Morales, David.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2016Other title: ¿Cómo desarrollar tus proyectos y crecer aprovechando los grandes cambios de la revolución digital?.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V455d (1).
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