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Dirección de marketing by Kotler, Philip | Lane Keller, Kevin. Edition: 12a. ed. Publisher: México : Pearson Educación 2006Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 K685d (2).
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Fundamentos de mercadotecnia by Kotler, Philip | Armstrong, Gary. Edition: 4a. ed / revisión técnica por Marcela Benassini Félix. Publisher: México : Prentice-Hall Hispanoamericana 1998Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 K685fu (1).
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Dinamica empresarial by Prieto, Carlos. Language: SPA Publisher: México : Limusa 2010Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.4 P742d (2). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.4 P742d (2).
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Principles of marketing engineering by Lilien, Gary L | Rangaswany, Arvind; De Bruyn, Arnuad. Edition: 2a. ed Language: English Publisher: Estados Unidos de América : Decision Pro 2013Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 L454p (2).
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El plan de marketing en la práctica by Sainz de Vicuña Ancín, José María. Edition: 17a. ed. Publisher: España : Esic Editorial 2012Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 S146p (2).
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Direccion de marketing y ventas Publisher: España Cultural de Ediciones 2002Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 D472 (3).
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Gerencia del Servicio by Albrecht, Karl. Language: Spanish Publisher: Colombia : Legis 1988Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.812 A517g (3).
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Marketing by Kerin, Roger. Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M174 (1). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.8 M174 (1).
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Introducción a los Negocios en un Mundo Cambiante by Ferrell, O.C. Edition: 4a.ed Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2003Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.4 F277i (1). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.4 F277i (1).
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Campañas Publicitarias Exitosas by Lasker, Albert Davis. Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.113 L184c (1).
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Publicidad Radiogónica / Schulberg, Bob by Schulberg, Bob. Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 S285p (1).
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Principios de Estrategia Empresarial by Ulrich, Hans. Language: Spanish Publisher: Buenos Aires, Argentina El Ateneo 1983Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.4 U574p (1).
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