Sistema de Bibliotecas Universidad de Santander

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Marketing estratégico : enfoque de toma de decisiones

by Orville C., Walker | Boyd, Harper W | Mullins, John | Larreche, Jean- Claude.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 W154m (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 W154m (2).
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Marketing estratégico

by Best, Roger.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Pearson ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B287m (3).
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El maravilloso mundo del marketing / Gómez Arias, Javier

by Gómez Arias, Javier.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá: Universidad Sergio Arboleda Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G652m (2).
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Los 10 pecados capitales del marketing: inicios y soluciones / Philip, Kotler.

by Kotler, Philip | García Beltrán, Ana [trad.].

Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.802 K685d (2).
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Entorno, mercado, clientes, producto y precio / Víctor Valencia López

by Valencia López, Víctor.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial D.L. 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 V152e (1).
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Etnografía aplicada a la investigación comercial y al marketing / María José Rodríguez Matías

by Rodríguez Matías, María José.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R627e (1).
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Marketing estratégico / coords., Julián Villanueva, Juan Manuel de Toro.

by Villanueva, Julián | Toro, Juan Manuel de.

Material type: Text Text; Format: electronic ; Literary form: Not fiction Language: Spanish Publisher: Pamplona : EUNSA, 2017Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174a (1).

Técnicas de investigación de mercados Felicidad Marqués Asensio.

by Marqués, Felicidad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Alfaomega, 2015Availability: No items available :

Técnicas de investigación de mercados Felicidad Marqués Asensio.

by Marqués, Felicidad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Alfaomega, 2015Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.83 M177t (1).

Investigación de mercados : marketing 4.0 / Luis de la Torre Collao.

by Torre Collao, Luis de la [aut].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [Barcelona] : Marcombo, 2018Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.83 T677 (1).

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