Sistema de Bibliotecas Universidad de Santander

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Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.575 S251 2001 (1). :
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Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: No items available :
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Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.575 S251 2001 (1). :
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Marketing para emprendedores / Alejandro Schnarch Kirberg, David Schnarch González.

by Schnarch Kirberg, Alejandro | Schnarch González, David.

Edition: 1a ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe, 2010Availability: No items available : Checked out (1).
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Desarrollo de nuevos productos y empresas, creatividad innovación

by Schnarch K, Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Colombia : Mc Graw Hill 2009Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.575 S261d (2).
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Conscious marketing : how to create an awesome business with a new approach to marketing / Carolyn Tate.

by Tate, Carolyn [aut].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester, West Sussex : Wiley, 2015Online access: table of contents Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 T182c (2).

The new rules of marketing et PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly ; the international bestseller ; more than 350,000 copies in print in more than 25 languages / David Meerman Scott.

by Scott, David Meerman [aut].

Edition: 6, Sixth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Jersey Wiley 2017Other title: New rules of marketing and PR.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 M227n (2).

Clientes globales : claves para conectar con el consumidor en la red / Carlos Jiménez.

by Jiménez, Carlos, 1968-.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Barcelona : Profit, 2016Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 J452c (1).

Marketing estratégico / coords., Julián Villanueva, Juan Manuel de Toro.

by Villanueva, Julián | Toro, Juan Manuel de.

Material type: Text Text; Format: electronic ; Literary form: Not fiction Language: Spanish Publisher: Pamplona : EUNSA, 2017Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174a (1).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M174 (1). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.8 M174 (1).
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Fundamentos de Marketing

by Stanton, William J.

Edition: 13a Ed. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 S816f1 (3). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.8 S816f1 (3).
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Investigacion de Mercados

by Welers, Ronald M.

Language: Spanish Publisher: México : Prentice-Hall 1986Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.83 W242i (1).
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Investigación de Mercados

by Aaker, David A.

Language: Spanish Publisher: México : Mc Graw-Hill 1989Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.83 A142i (2).
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Presupuestos

by Burbano Ruiz, Jorge E.

Edition: 2a.ed Language: Spanish Publisher: Colombia McGraw-Hill 1995Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.154 B871p1 (5).

Investigacion de Mercados

by Malhotra, Naresh K.

Language: Spanish Publisher: México : Prentice-Hall 1997Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M156i (3).
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Marketing para medios sociales: un planteamiento estratégico/ Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher ; traducción, Mara Paulina Suárez Moreno ; revisión técnica, María de los Ángeles Ramos Sol.

by Barker, Melissa S [author.] | Barker, Donald, 1953- [author.] | Bormann, Nicholas [author.] | Neher, Krista [author.] | Suárez Moreno, Mara Paulina [translator.] | Ramos Solano, María de los Ángeles [technical editor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.872 B174m (2).

Marketing Logístico Gustavo Riveros Polanía.

by Riveros Polanía, Gustavo.

Edition: 1a Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá (Colombia) Ecoe Ediciones 2015Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 R492m (2).
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La marca y sus significados / José Antonio París.

by París, José Antonio.

Edition: 1 Ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España Delta Publicaciones 2013Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 741.5 P174l (2).

Dirección de marketing : fundamentos y aplicaciones / Jaime Rivera Camino y Mencía de Garcillán.

by Rivera Camino, Jaime | De Garcillán López-Rua, Mencía.

Edition: 2a ed. revisada y actualizada.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: México : Alfaomega, ©2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R492d 2012 (1).

Técnicas de investigación de mercados Felicidad Marqués Asensio.

by Marqués, Felicidad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Alfaomega, 2015Availability: No items available :

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