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Publicidad y relaciones públicas

by Whiteaker, Stafford.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Diana ; 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 W582p (1).

Publicidad : su papel en la mercadotecnia moderna

by Dunn, S. Watson.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Uteha Noriega Editores ; 1988Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 W337p (1).

Los dioses del marketing son humanos : treinta formas de trabajar en marketing

by Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M672d (1).

Escaparatísmo e imagen comercial

by Valencia López, Víctor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.157 V152e (1).

La promoción de ventas : variable clave del marketing

by Rivera Camino, Jaime | Juan Vigaray, M. Dolores de.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 R492p (1).

Packaging

by Roselli Miralles, Eugeni, tr.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Gustavo Gili ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 745.2 P114 (2).

Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H178p (2).

La gestión moderna del comercio minorista : el enfoque práctico de las tiendas de éxito

by Burruezo García, Juan Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ;1999 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 381.106 B877g (1).

La fuerza de la publicidad : saber hacer buena publicidad, saber administrar su fuerza

by Moliné, Marcal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 M654f (2).

Cómo hacer publicidad eficaz y eficiente, armada para el mercadeo : viva la publicidad viva

by Molina Villegas, Jorge.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Alfaomega ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 M654c (1).

Fin de la publicidad cómo la conocemos

by Zyman, Sergio | Brott, Armin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 639.1 Z951f (2).

Técnico en publicidad

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Cultural S.A. ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 T216 (2).

Punto de venta diseño y producción

by Fuentes de la Vega, Francisco.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.157 F826p (1).

Publicidad y promoción : perspectiva de la comunicación de marketing integral

by Belch, George E | Belch, Michael A.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 B252p (2).

Estrategia según Trout : capturar mentes para conquistar mercados

by Trout, Jack | Peralba, Raúl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 T768e (2).

El futuro de la publicidad : nuevos medios, nuevos clientes, nuevos consumidores en la era de la postelevisión

by Cappo, Joe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 C177f (2).

Las claves de la publicidad

by García Uceda, Mariola.

Edition: 5 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 G171c (2).

Corporate business design 2

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Australia : Armadillo Publishers ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 C787 (1).

Publicidad que vivimos

by Caro, Antonio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Eresma ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 C292p (1).

Publicidad, principios y práctica

by Wells, William | Mariarty, Sandra | Burnett, John.

Edition: 7 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 W255p (2).

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