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The new rules of marketing et PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly ; the international bestseller ; more than 350,000 copies in print in more than 25 languages / David Meerman Scott.

by Scott, David Meerman [aut].

Edition: 6, Sixth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Jersey Wiley 2017Other title: New rules of marketing and PR.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 M227n (2).

Audience : marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs.

by Rohrs, Jeffrey K [auteur.].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons, 2014Online access: More Info | table of contents Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 R637a (2).

Everybody writes

by Handley, Ann.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Jersey Wiley 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 H162e (2).

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