Audience : marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs.

By: Rohrs, Jeffrey K [auteur.]Material type: TextTextLanguage: English Publisher: Hoboken, New Jersey : John Wiley & Sons, 2014Description: x, 278 p. : ill. ; 24 cmISBN: 9781118732731; 1118732731Subject(s): Marketing sur Internet | Médias sociaux | Internet marketing | Social media | Marketing sur Internet | Médias sociaux | MERCADEO POR INTERNETDDC classification: 658.872 Online resources: More Info | table of contents
Contents:
Audiences as assets: think like the boss -- The audience imperative: our hybrid source of business energy -- Your proprietary audiences: seekers, amplifiers & joiners -- The VIP joiners: subscribers, fans & followers -- Beyond Don Draper: pain, owned & earned media -- Increase what matters: size, engagement & value -- A larger font: our long-term responsibilities -- Website: marketing's magnetic center -- Email: the bedrock audience -- Facebook: making it personal -- Twitter: real-time characters -- Blogs: a website by another name -- Mobile apps: audiences on the go -- LinkedIn: the professional audience -- YouTube: internet built the video star -- Google+: the great unknown -- Pinterest: a collection of beautiful followers -- SMS: cutting through the cutter -- Instagram: moving pictures -- Podcasts: listen carefully -- Other audience channels: more? You want more?!? -- Map & align: strategy and team -- Built & engage: audiences on demand -- Serve, honor, deliver, surprise & delight: the red velvet touch -- Test & evolve: what marketers can learn from 5,000 years of football
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Libros / General Libros / General Biblioteca Central UDES- Bucaramanga
Colección General 658.872 R637a (Browse shelf) Ej. 1 Available 028650
Libros / General Libros / General Biblioteca Central UDES- Bucaramanga
Colección General 658.872 R637a (Browse shelf) Ej. 2 Available 028651
Total holds: 0

Includes index.

Comprend des réf. bibliogr.

Audiences as assets: think like the boss -- The audience imperative: our hybrid source of business energy -- Your proprietary audiences: seekers, amplifiers & joiners -- The VIP joiners: subscribers, fans & followers -- Beyond Don Draper: pain, owned & earned media -- Increase what matters: size, engagement & value -- A larger font: our long-term responsibilities -- Website: marketing's magnetic center -- Email: the bedrock audience -- Facebook: making it personal -- Twitter: real-time characters -- Blogs: a website by another name -- Mobile apps: audiences on the go -- LinkedIn: the professional audience -- YouTube: internet built the video star -- Google+: the great unknown -- Pinterest: a collection of beautiful followers -- SMS: cutting through the cutter -- Instagram: moving pictures -- Podcasts: listen carefully -- Other audience channels: more? You want more?!? -- Map & align: strategy and team -- Built & engage: audiences on demand -- Serve, honor, deliver, surprise & delight: the red velvet touch -- Test & evolve: what marketers can learn from 5,000 years of football

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