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Nuevo producto : estrategias para su creación, desarrollo y lanzamiento

by Schnarch, Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogota : McGraw-Hill ;1991;1991 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.3 S357n ] (3).

Investigación de mercados : un enfoque aplicado

by Kinnear, Thomas C | Taylor, James R.

Edition: 4a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Mcgraw-Hill ;1993;1993 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 K466i ] (1).
Lists:

Investigación de mercados : un enfoque aplicado

by Kinnear, Thomas C | Taylor, James R.

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 K466i 1998 ] (6). Checked out (1).
Lists:

Las nuevas reglas del marketing : use el marketing de relaciones personales y será el líder de su industria

by Newell, Frederick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83028 N292n ] (1).

Marketing financiero

by Embid Herranz, Pedro | Dávila, Miguel Martín Zorrilla Fernández, Victor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;1998;1998 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 332.1 E514m ] (1).

Benchmarking de la función financiera

by Suárez, José Luis | Arias, Alvaro Fernández, Tomás.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.151 S817b ] (3).

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G. Jr | Scott W., Cooper.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 C667c ] (2).

Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H178p ] (2).

Marketing : conceptos y estrategias

by Pride, William M | Ferrel, O.C.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;1997;1997 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 P742m ] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 1996 ] (4).

Marketing: planeación estratégica, de la teoría a la práctica

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill/Irwin ;1998 Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 M111m ] (1), Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M111m ] (2).

Innovación : estrategias de liderazgo para mercados de alta competencia

by Kuczmarski, Thomas D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.4063 K819i ] (1).

Gerencia de marketing : estrategias y programas

by Guiltinan, Joseph P | Paul, Gordon W. Madden, Thomas J.

Edition: 6a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ;1998;1998 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 G845g ] (7).

Canales de marketing y distribución comercial : el más prác-tico y efectivo sistema gerencial para el manejo integrado -y relacional de los canales de marketing

by Pelton, Lou E | Strutton, David Lumpkin, James R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Irwin/McGraw-Hill ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 P258c ] (1).

Gerencia de ventas al detal

by Hasty, Ron | Reardon, James.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ;1998;1998 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.87 H188g ] (1).

Ventas : conceptos, planificación y estrategia

by Stanton, William J | Buskirk, Richard H. Spiro, Rosann L.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ;1997;1997 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8101 S816v ] (1).

Marketing de servicios : estrategias para turismo, finanzas-, salud y comunicación

by Cobra, Marcos.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 C617m ] (3).

Investigación integral de mercados : un enfoque para el sig-lo XXI

by Jany Castro, José Nicolás.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 J169i ] (1).
Lists:

Paradigmas : el negocio de descubrir el futuro

by Barker, Joel Arthur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ;1995;1995 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 B174p ] (2).

Dirección por servicio : la otra calidad; la única reingeniería

by Ginebra, Joan | Arana de la Garza, Rafael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 G462d ] (1).

Nuevo producto : creatividad, innovación y marketing

by Schnarch Kirberg, Alejandro.

Edition: 3a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.575 S136n ] (2).

Marketing internacional

by Garcia - Sordo, Juan B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.848 G171m ] (2). Damaged (1).

Gestión del marketing social

by Leal Jiménez, Antonio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2000;2000 Availability: No items available

Comercio electrónico, publicidad y marketing en internet

by Burgos, Daniel | De-león Fernandez, Luz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 B873c ] (1).

Leyes y negocios en internet

by Hance, Olivier.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;1996;1996 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H161l ] (1).

Firebr@nds: cómo construir lealtad de marca en la era de in-ternet

by Moon, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.800285 M666f ] (1).

Gestión de Marketing Social

by Leal Jimenez, Antoniol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Mcgraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.82 L215g ] (2).

Diferenciarse o morir: cómo sobrevivir en un entorno competitivo de alto riesgo

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrd : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 D432 ] (1).

Marketing sin dinero: 175 formas gratuitas, fáciles y muy é-tiles para que los pequeños negocios incrementen sus ventas-.

by Bade, Nicholas E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;1995;1995 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658 B122m ] (1).

Marketing internacional

by Cateora, Philip R.

Edition: 10a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 C182m ] (6).

Marketing electoral e imagen de gobierno en funciones: Como-lograr campañas políticas exitosas

by Fernández Collado, Carlos | Hernández Sampieri, Roberto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 324.7 F276m ] (1).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 11Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw - Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2000 ] (2).

Fundamentos de comercio electrónico

by Velte, Toby J | Elsenpeter, Robert C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.800285 V258f ] (4).

Grandes marcas, grandes dificultades : lecciones aprendidas-de los errores de otros

by Trout, jack | Peralba, raul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.827 T768g ] (2).

Smart : lo fundamental y lo mas efectivo acerca del marketi-ng

by Mariotti, john.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santa fe de bogota : McGraw-Hill ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M174s ] (1).

Smart : lo fundamental y lo mas efectivo acerca del e-comme-rce

by Cunnigham, mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santa fe de bogota : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.800285 C866s ] (1).

E-marketing: estrategias de mercadotecnia para promover su -marca en internet

by Collin, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mcgraw-Hill ;2003;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.800285 C655e ] (2).

Logística y el comercio electrónico

by Duran heras, alfonso | Gutierrez casas, gil Sanchez chaparro, teresa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 380.1 D871l ] (4).

Mercadotécnia

by Fischer, Laura.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 F481m ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 F481m] (2).

Marketing de servicios: un enfoque de integración del cliente a la empresa

by Zeithaml, Valerie A.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 Z248m ] (5).

Mercadotécnia

by Fischer, laura | Espejo Callado, Jorge Angel.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F481m ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F481m] (2).

Distribución comercial

by Diaz de Castro, Enrique C. (coordinador).

Edition: 3 ed,Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 D488 ] (5).

Branding de alta tecnología : creando poder de marca en la nueva dinámica del mercado

by Temporal, paul | Lee, k. c.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.827 T257b ] (2).

Temas clave en marketing relacional

by Alfaro faus, Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 A531t ] (2).

Desarrollo de nuevos productos : como crear y lanzar con éxito nuevos productos y servicios al mercado

by Schnarch Kirberg, Alejandro.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santa fe de bogota : McGraw-Hill ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.575 S361d ] (2).

Comportamiento del consumidor : construyendo estrategias de marketing

by Hawkins, del I | best, roger j | Coney, kenneth a.

Edition: 9 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 H164c ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 H164c] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 13edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2004 ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2004] (1).

Comportamiento del consumidor; quienes son, por que compran y cómo se puede anticipar cada uno de sus movimientos

by Cohen, Marshal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.834 C632c ] (2).
Lists:

Marekting internacional

by Garcia Sordo, Juan B.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.848 G171m 2007 ] (5).

Casos de éxito en marketing

by Business Week.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 B884 ] (2).

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