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Publicidad y promoción : perspectiva de la comunicación de marketing integral

by Belch, George E | Belch, Michael A.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 B252p (2).

Marketing rol : retorno sobre la inversión, el camino a la rentabilidad corporativa, de los clientes y de las compañías

by Lenskold, James D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.1554 L268m (2).

Metodología y técnicas de investigación social

by Corbetta, Piergiorgio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 301.018 C671m (2).
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Estadística para las ciencias sociales : el potencial de la imaginación estadística

by Ritchey, Ferris J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 519.5 R482e (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 519.5 R482e (2).

Introducción a la psicología del trabajo

by Alcover de la Hera, Carlos María | Martínez Iñigo, David | Rodríguez Mazo, Fernando.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 158.7 A516i (2).

Laboratorio de prácticas de microelectrónica

by Angulo Usategui, José María.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 621.3817 A638l (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 621.3817 A638l (1).

Automatización y control : prácticas de laboratorio

by Dorantes González, Dante Jorge | Manzano Herrera, Moisés | Sandoval Benítez, Guillermo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 629.8 D671a (1).

Metrología

by González González, Carlos | Zeleny Vasquez, José Ramón.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 681.2 G669m (1).

Control de sistemas discretos

by Reinoso, Oscar | Sebastián y Zúñiga, José María | Aracil Santoja, Rafael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 629.83 R246c (1).

Ingeniería de control : analógica y digital

by Navarro Viadana, Rina M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 629.89 N191i (1).

Análisis de circuitos en ingeniería

by Hayt, William H | Kemmerly, Jack E | Durbin, steven m.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 621.3192 H198a (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 621.3192 H198a (1).

Branding de alta tecnología : creando poder de marca en la nueva dinámica del mercado

by Temporal, Paul | Lee, K. C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 T257b (2).

Relaciones públicas : ataque integral, consiga que todos hablen de usted, de su negocio y de su producto

by Laermer, Richard | Prichinello, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.2 L127r (2).

CRM para directivos

by Anderson Kristin, Kerr Carol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 A622c (2).

Fidelización (un paso mas allá de la retención) : el marketing directo, el despliegue crm y la empresa virtual

by Cuesta Fernandez, Félix.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 C828f (2).

Arte cinematográfico

by Bordwell, David | Thompson, Kristin.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 791.43 B678a (2).

Aprendizaje y memoria : un enfoque integral

by Anderson, John R.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 153.1 A622a (1). Checked out (1).
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Sistemas de información para los negocios : un enfoque para la toma de decisiones

by Cohen Karen, Daniel | Asin Lares, Enrique.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4038011 C632s (1). Checked out (1).

Administración en los nuevos tiempos

by Chiavenato, Idalberto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658 CH419a (4).

Gerencia financiera y diagnóstico estratégico

by Ortiz Gómez, Alberto.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.151 O784g (5). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.151 O784g (5).

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