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Temas clave en marketing relacional by Alfaro Faus, Manuel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 A531t (2).
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La guerra del marketing by Chairman, Al Ries | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 CH147g (2).
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Casos de éxito en marketing by Business Week. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B884 (2).
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Marketing industrial by Dwyer, Robert | Tanner, John. Edition: 3 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 D992m (2).
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Marketing político e imagen de gobierno en funciones by Fernández Collado, Carlos | Hernández Sampieri, Roberto. Edition: 3 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.804 F276m (2).
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Marketing by Kerin, Roger. Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 K273m (3).
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Publicidad; Guía para ejecutivo de marketing by Hart, Norman A. Edition: 1a. ed Revision tecnica por Alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 H178p (1).
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Marketing : enfoque América Latina by Arellano Cueva, Rolando. Edition: 1a. ed revisión técnica por José Luis Robles Ramírez... [et al.]. Publisher: México : McGraw-Hill 2000Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 A725m (1).
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Gerencia de marketing: estrategias y programas / Joseph P. Guiltinan. by Gultinan, Joseph P | Paul, Gordon W | Madden, Thomas J | Ávila de Barón, Cecilia, Trad | Pérez Cifuentes, Gabriel [Rev. téc.]. Edition: 6 ed. Publisher: Santafé de Bogotá : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 G845g (4).
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Marketing by Kerin, Roger. Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M174 (1). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.8 M174 (1).
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