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Fundamentos de marketing

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 13 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2004 (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2004 (1).

El comportamiento del consumidor : quienes son, por qué compran y cómo se puede anticipar cada uno de sus movimientos

by Cohen, Marshal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 C632c (2).
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Comportamiento del consumidor y estrategia de marketing

by Paul Peter, J | Olson, Jerry C.

Edition: 7 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 P282c (5).

Marketing internacional

by García Sordo, Juan B.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.848 G171m 2007 (5).

Canales de marketing y distribución comercial

by Pelton, Lou | Strutton, David Lumpkin, Jame.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P258 (2).

Marketing internacional

by Cateora, Philip | Graham, John.

Edition: 12 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 C182m 2006 (6). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.84 C182m 2006 (6).

La guerra del marketing

by Chairman, Al Ries | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 CH147g (2).

Casos de éxito en marketing

by Business Week.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B884 (2).

El comportamiento del consumidor

by Cohen, Marshal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 C632c (2).

Marketing financiero; nuevas estrategias para el siglo XXI

by Sundardas Mirchadani, Arjan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S862m (2).

Marketing industrial

by Dwyer, Robert | Tanner, John.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 D992m (2).

Fundamentos de marketing

by Stanton, William | Etzel, Michael | Walker, Bruce.

Edition: 14 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2007 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2007 (2).

Marketing político e imagen de gobierno en funciones

by Fernández Collado, Carlos | Hernández Sampieri, Roberto.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.804 F276m (2).

Los cuatro pilares del marketing rentable : cómo maximizar la creatividad y el retorno de la inversión

by Moeller, Leslie H | Landry, Edward C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2010Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M625c (2).

Manual para elaborar un plan de mercadotecnia

by Fernandez Valiñas, Ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw Hill 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 F276m (2).

Marketing : enfoque América Latina / Rolando Arellano Cueva

by Arellano Cueva, Rolando.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 A725m (2).

Marketing internacional / Cateora, Philip R.

by Cateora, Philip R | Gilly Mary C. - Graham, John L.

Edition: 3ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 C182m 2009 (2).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 K273m (3).

Introducción a los Negocios en un Mundo Cambiante

by Ferrell, O.C.

Edition: 4a.ed Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2003Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 F277i (3).

Enfoque : el único futuro de su empresa

by Ries, Al.

Publisher: México : McGraw-Hill 1996Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R428e (1).

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