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Nuevo producto : estrategias para su creación, desarrollo y lanzamiento

by Schnarch, Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.3 S357n (3).

Investigación de mercados : un enfoque aplicado

by Kinnear, Thomas C | Taylor, James R.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K466i (1).
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Investigación de mercados : un enfoque aplicado

by Kinnear, Thomas C | Taylor, James R.

Edition: 5 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K466i 1998 (6).
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Las nuevas reglas del marketing : use el marketing de relaciones personales y será el líder de su industria

by Newell, Frederick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83028 N292n (1).

Marketing financiero

by Embid Herranz, Pedro | Dávila, Miguel Martín | Zorrilla Fernández, Victor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 332.1 E514m (1).

Benchmarking de la función financiera

by Suárez, José Luis | Arias, Alvaro | Fernández, Tomás.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.151 S817b (3).

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G. Jr | Scott W., Cooper.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 C667c (2).

Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H178p (2).

Marketing : conceptos y estrategias

by Pride, William M | Ferrel, O.C.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P742m (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 1996 (4).

Marketing : planeación estratégica, de la teoría a la práctica / Jerome, McCarthy, E.

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11 ed.Material type: Text Text; Literary form: Not fiction ; Audience: General; Publisher: Santafé de Bogotá : McGraw-Hill/Irwin ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M111m (2). Checked out (1).

Innovación : estrategias de liderazgo para mercados de alta competencia

by Kuczmarski, Thomas D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4063 K819i (1).

Gerencia de marketing : estrategias y programas

by Guiltinan, Joseph P | Paul, Gordon W | Madden, Thomas J.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G845g (7).

Canales de marketing y distribución comercial : el más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing

by Pelton, Lou E | Strutton, David | Lumpkin, James R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Irwin/McGraw-Hill ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P258c (1).

Gerencia de ventas al detal

by Hasty, Ron | Reardon, James.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.87 H188g (1).

Ventas : conceptos, planificación y estrategia

by Stanton, William J | Buskirk, Richard H | Spiro, Rosann L.

Edition: 9 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S816v (1).

Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación

by Cobra, Marcos.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C617m (3).

Investigación integral de mercados : un enfoque para el siglo XXI

by Jany Castro, José Nicolás.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 J169i (1).
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Paradigmas : el negocio de descubrir el futuro

by Barker, Joel Arthur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 B174p (2).

Dirección por servicio : la otra calidad; la única reingeniería

by Ginebra, Joan | Arana de la Garza, Rafael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G462d (1).

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