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Branding de alta tecnología : creando poder de marca en la nueva dinámica del mercado

by Temporal, Paul | Lee, K. C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 T257b (2).

Relaciones públicas : ataque integral, consiga que todos hablen de usted, de su negocio y de su producto

by Laermer, Richard | Prichinello, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.2 L127r (2).

CRM para directivos

by Anderson Kristin, Kerr Carol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 A622c (2).

Fidelización (un paso mas allá de la retención) : el marketing directo, el despliegue crm y la empresa virtual

by Cuesta Fernandez, Félix.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 C828f (2).

Arte cinematográfico

by Bordwell, David | Thompson, Kristin.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 791.43 B678a (2).

Aprendizaje y memoria : un enfoque integral

by Anderson, John R.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 153.1 A622a (1). Checked out (1).
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Sistemas de información para los negocios : un enfoque para la toma de decisiones

by Cohen Karen, Daniel | Asin Lares, Enrique.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4038011 C632s (1). Checked out (1).

Administración en los nuevos tiempos

by Chiavenato, Idalberto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658 CH419a (4).

Gerencia financiera y diagnóstico estratégico

by Ortiz Gómez, Alberto.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.151 O784g (5). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.151 O784g (5).

Administración de pequeñas empresas

by Anzola Rojas, Sérvulo.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.02 A696a (2).

Administración de operaciones : casos y conceptos contemporáneos

by Schroeder, Roger G.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.5 S276a 2005 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.5 S276a 2005 (2).

Investigación integral de mercados : decisiones sin incertidumbre

by Jany Castro, José Nicolás.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 J169i (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 J169i (2).
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Administración del personal en el sector público : contextos y estrategias

by Klingner, Donald E | Nalbandian, John.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.3 K546a (2).

Administración : una ventaja competitiva

by Bateman, Thomas S | Snell, Scott A.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658 B182a (5).

Estrategia de producción

by Fernandez Sánchez, Esteban | Avella Camarero, Lucia | Fernandez Barcala, Martha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.5 F276e (4).

Optimización lineal : teoría, métodos y modelos

by Goberna Torrent, Miguel Angel | Jornet Pla, Valentin | Puente, Ruben Oscar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 510 G612o (2).

Liderazgo emocionalmente inteligente

by Reig Pintado, Enrique.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4092 R243c (2).

Las claves de seis sigma : la implantación con éxito de una cultura que revoluciona el mundo empresarial

by Pande, Peter S | Neuman, Robert P | Cavanagh, Roland R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.401 P162c (2).

¿ Qué es seis sigma ?

by Pande, Peter S | Holpp, Larry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.562 P162s (2).

Liderazgo de proyectos : más allá de la administración, sea un autentico líder de proyectos

by Lewis, James P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4092 L294L (2).

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