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Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G. Jr | Scott W., Cooper.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 C667c ] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 1996 ] (4).

Investigación integral de mercados : un enfoque para el sig-lo XXI

by Jany Castro, José Nicolás.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 J169i ] (1).
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Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 11Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw - Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2000 ] (2).

Desarrollo de nuevos productos : como crear y lanzar con éxito nuevos productos y servicios al mercado

by Schnarch Kirberg, Alejandro.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santa fe de bogota : McGraw-Hill ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.575 S361d ] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 13edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2004 ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2004] (1).

Fundamentos de marketing

by Stanton, William | Etzel, Michael Walker, Bruce.

Edition: 14edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2007 ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2007] (2).
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Marketing: Enfoque América Latina / Arellano Cueva, Rolando

by Arellano Cueva, Rolando.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 A725m ] (2).

Marketing : enfoque América Latina

by Arellano Cueva, Rolando.

Edition: 1a. ed revisión técnica por José Luis Robles Ramírez... [et al.]. Publisher: México : McGraw-Hill 2000Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 A725m] (1).

Las 22 leyes inmutables del marketing : violelas a su propio riesgo

by Ries, Al | Trout, Jack.

Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R428l] (1).

Ganadores del maximarketing : el nuevo poder preocuparse y atreverse

by Rapp, Stan.

Publisher: México : McGraw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R177g] (1).

MaxiMarketing : el nuevo rumbo de las estrategias de publicidad promoción y mercadotecnia

by Rapp, Stan.

Publisher: México : McGraw-Hill 1989Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R177m] (1).

Introducción a la investigación de mercados / Laura Fischer De La Vega, Alma Emma Navarro Vega

by Fischer De La Vega, Laura.

Publisher: México : McGraw-Hill 1996Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.83 F471i ] (1).

Investigación de mercados / Salvador Miquel, Enrique Bigné, Antonio C. Cuenca, María José Miquel, Jean-Pierre Lévy

by Miquel, Salvador | Bigné, Enrique Cuenca Antonio C. Miquel, María José Lévy, Jean-Pierre.

Publisher: Madrid (España) : McGraw-Hill 1997Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.83 M438i ] (1).

La Revolución del Marketing: La Táctica Dicta la Estrategia /

by Ries Al | Trout, Jack Narváez Rozo, Alberto trad.

Publisher: Bogotá : McGraw-Hill 1989Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 R427r ] (1).

La investigación de mercados en un entorno de marketing /

by Dillon, William R | Madden, Thomas J. Firtle, Neil H.

Edition: 3ed.Material type: Article Article; Format: print festschrift ; Literary form: Fiction ; Audience: Specialized; Publisher: Santafé de Bogotá : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.83 / D455i 3ed ] (1).

Evaluación de Proyectos / .

by Baca Urbina, Gabriel | Toledo Castellanos, Miguel Ángel dir. Roig Vázquez, Pablo E. ed. Montaño González, Diana Karen ed.

Edition: 5 ed. Publisher: México : McGraw-Hill 2006Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.404 B111e 5ed ] (1).

Como ganar (y conservar) la ventaja competitiva en los negocios.

by Rothschild, William E.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Unknown language code Publisher: México, D.F. : McGraw-Hill, 1987Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.83 R683c] (1).

Marketing internacional / Philip R. Cateora, Mary C. Gilly, John L. Graham ; revisión técnica Raúl Mejía Estañol ; traducción Gloria Padilla Sierra.

by Cateora Philip R | Gilly, Mary C | Graham, John L | Mejía Estañol, Raúl [revisor.] | Padilla Sierra, Gloria [traductor.].

Edition: 16 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico McGraw-Hill Education 2014Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.848 C282m] (1).

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