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Marketing : conceptos y estrategias

by Pride, William M | Ferrel, O.C.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 P742m ] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 1996 ] (4).

Innovación : estrategias de liderazgo para mercados de alta competencia

by Kuczmarski, Thomas D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.4063 K819i ] (1).

Paradigmas : el negocio de descubrir el futuro

by Barker, Joel Arthur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ;1995;1995 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 B174p ] (2).

Dirección por servicio : la otra calidad; la única reingeniería

by Ginebra, Joan | Arana de la Garza, Rafael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;1999;1999 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 G462d ] (1).

Gestión de Marketing Social

by Leal Jimenez, Antoniol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Mcgraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.82 L215g ] (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 11Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw - Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2000 ] (2).

Distribución comercial

by Diaz de Castro, Enrique C. (coordinador).

Edition: 3 ed,Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 D488 ] (5).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 13edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2004 ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2004] (1).

Fundamentos de marketing

by Stanton, William | Etzel, Michael Walker, Bruce.

Edition: 14edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2007 ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2007] (2).
Checked out (1).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.8 K273m] (3).

Las 22 leyes inmutables del marketing : violelas a su propio riesgo

by Ries, Al | Trout, Jack.

Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R428l] (1).

Mercadotecnia

by Fischer de la Vega, Laura Estela.

Edition: 4a.ed Publisher: México : McGraw-Hill 2011Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.83 F482m] (2). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.83 F482m] (2).

Ganadores del maximarketing : el nuevo poder preocuparse y atreverse

by Rapp, Stan.

Publisher: México : McGraw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R177g] (1).

Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: Sexta edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, 2014Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.575 S261d] (2).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 M174] (1). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.8 M174] (1).
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