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El comportamiento del consumidor

by Cohen, Marshal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2006;2006 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8342 C632c ] (2).

Marketing financiero; nuevas estratategias para el siglo XXI

by Sundardas Mirchadani, Arjan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw- Hill ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S862m ] (2).

Fundamentos de marketing

by Stanton, William | Etzel, Michael Walker, Bruce.

Edition: 14edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2007 ] (1). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 S816f 2007] (2).
Checked out (1).

Marketing político e imagen de gobierno en funciones

by Férnandez Collado, Carlos | Hernández Sampieri, Roberto.

Edition: 3edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw- Hill ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.804 F276m ] (2).

Manual para elaborar un plan de mercadotecnia

by Fernandez Valiñas, Ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw Hill 2007Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 F276m ] (2).

Marketing: Enfoque América Latina / Arellano Cueva, Rolando

by Arellano Cueva, Rolando.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 A725m ] (2).

Marketing internacional / Cateora, Philip R.

by Cateora, Philip R | Gilly Mary C. - Graham, John L.

Edition: 3ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.84 C182m 2009 ] (2).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.8 K273m] (3).

Introducción a los Negocios en un Mundo Cambiante

by Ferrell, O.C.

Edition: 4a.ed Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2003Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658 F277i] (3).

Enfoque : el único futuro de su empresa

by Ries, Al.

Publisher: México : McGraw-Hill 1996Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R428e] (1).

Nuevo producto; Estrategias para su creación, desarrollo y lanzamiento

by Schnarch Kirberg, Alejandra.

Edition: 1a. ed / revisión técnica por Alfonso Jiménez Ardila Publisher: Bogotá D.C. Colombia : McGraw-Hill 1991Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 S135n] (2).

Marketing de servicios; Estrategicas para turismo, finanzas, salud y comunicación

by Cobra, Marcos.

Edition: 2a. ed Revision tecnica por alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 2000Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 C617m] (1).

Publicidad; Guía para ejecutivo de marketing

by Hart, Norman A.

Edition: 1a. ed Revision tecnica por Alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 659.1 H178p] (1).

Marketing : enfoque América Latina

by Arellano Cueva, Rolando.

Edition: 1a. ed revisión técnica por José Luis Robles Ramírez... [et al.]. Publisher: México : McGraw-Hill 2000Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 A725m] (1).

El mercado son personas

by Chias, Josep.

Publisher: España : McGraw-Hill 1991Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 C341m] (1).

Las 22 leyes inmutables del marketing : violelas a su propio riesgo

by Ries, Al | Trout, Jack.

Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R428l] (1).

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G | Cooper, Scott W.

Publisher: México : McGraw-Hill 1992Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.83 H421c] (1).

Investigación de mercados

by Harris, E. Edward.

Edition: 2a. ed revisión técnica por Alvaro Gallart Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.83 H177i] (1).

Mercadotecnia

by Fischer de la Vega, Laura Estela.

Edition: 4a.ed Publisher: México : McGraw-Hill 2011Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.83 F482m] (2). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.83 F482m] (2).

Servicio a clientes

by Buckner, Leroy M.

Edition: 2a. ed / Revisión técnica por Susana Richkarday de Gil Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.812 B814s] (1).

Matemáticas en la mercadotecnia

by Logan, William B | Freeman, M. Herbert.

Edition: 2a. ed / Revisión técnica por Hector Villarreal V. Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.816 L631m] (1).

Puntos estrategicos; Como tomar decisiones tres veces mas rapidamente hacer innovaciones mas inteligentes y vencer a los competidores (¡no es facil!)

by Kami, Michael J.

Publisher: México : McGraw-Hill 1990Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 K154p] (2).

La economía en la empresa : en la sociedad del conocimiento

by Méndez Morales, José Silvestre.

Edition: 4a. ed Publisher: México : McGraw-Hill 2012Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658 M262e] (2).

Ganadores del maximarketing : el nuevo poder preocuparse y atreverse

by Rapp, Stan.

Publisher: México : McGraw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R177g] (1).

Marketing de servicios; Un enfoque de integracion del cliente a la empresa

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2a. ed Revision tecnica por Celina Madero Irizar Publisher: México : McGraw-Hill 2002Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 Z248m 2ed ] (3).

MaxiMarketing : el nuevo rumbo de las estrategias de publicidad promoción y mercadotecnia

by Rapp, Stan.

Publisher: México : McGraw-Hill 1989Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R177m] (1).

Marketing financiero / Pedro Embid Herranz, Miguel Martín Dávila, Víctor Zorrilla Fernández, coordinador José Carlos Jarillo Mossi

by Herranz, Pedro Embid | Martín Dávila, Miguel. Zorrilla Fernández, Víctor. Jarillo Mossi, José Carlos coord.

Publisher: Madrid (España) : McGraw-Hill 1998Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.15 H277m ] (1).

Las Nuevas Reglas del Marketing : Use el Marketing de Relaciones Personales y será el Líder de su Industria /

by Newell. Frederick | Rosas, Rosa María trad.

Publisher: México : McGraw-Hill 1997Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 N292n ] (1).

Gerencia de marketing: estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden; traductor Cecilia Ávila de Barón, revisión técnica Gabriel Pérez Cifuentes

by Gultinan, Joseph P | Paul, Gordon W. Madden, Thomas J. Ávila de Barón, Cecilia trad. Pérez Cifuentes, Gabriel rev. téc.

Edition: 6 ed. Publisher: Santafé de Bogotá : McGraw-Hill 1998Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 G845g 6ed ] (4).

Introducción a la investigación de mercados / Laura Fischer De La Vega, Alma Emma Navarro Vega

by Fischer De La Vega, Laura.

Publisher: México : McGraw-Hill 1996Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.83 F471i ] (1).

Investigación de mercados / Salvador Miquel, Enrique Bigné, Antonio C. Cuenca, María José Miquel, Jean-Pierre Lévy

by Miquel, Salvador | Bigné, Enrique Cuenca Antonio C. Miquel, María José Lévy, Jean-Pierre.

Publisher: Madrid (España) : McGraw-Hill 1997Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.83 M438i ] (1).

La Revolución del Marketing: La Táctica Dicta la Estrategia /

by Ries Al | Trout, Jack Narváez Rozo, Alberto trad.

Publisher: Bogotá : McGraw-Hill 1989Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 R427r ] (1).

Servucción: el marketing de servicios / Pierre Eiglier, Eric Langeard; traducción y prólogo edición española Alejandro Molla Descals

by Eiglier, Pierre | Langeard, Eric Molla Descals, Alejandro trad. y prol.

Publisher: Madrid (España) : McGraw-Hill 1989Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 E435s ] (1).

Clientes para siempre / Carl Sewell; traducción Roberto A. Haas

by Sewell, Carl | Haas, Roberto A. trad.

Publisher: México : McGraw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.812 S292c ] (1).

Fundamentos de Marketing /

by Stanton, William J | Etzel, Michael J. Walker, Bruce J. Rosas Sánchez, Rosa María trad. Teyssier Mont, Ezequiel rev. téc. Mercado Villagra, Salvador rev. téc.

Edition: 10 ed. Publisher: México : McGraw-Hill 1996Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 S815f 10ed ] (1).

La investigación de mercados en un entorno de marketing /

by Dillon, William R | Madden, Thomas J. Firtle, Neil H.

Edition: 3ed.Material type: Article Article; Format: print festschrift ; Literary form: Fiction ; Audience: Specialized; Publisher: Santafé de Bogotá : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.83 / D455i 3ed ] (1).

Marketing Internacional /

by Cateora, Philip R | Graham, John L. Ascencio Lara, Celia trad. Pérez de Lara Choy, María Isabel trad. Pontón Becerril, Susana trad. Sánchez Rodríguez, Rómulo rev. téc. Leroy Beltrán, Catherine rev. téc. Diner, Boris rev. téc.

Edition: 10 ed. Publisher: México : McGraw-Hill 2001Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 C182m 10ed ] (1).

Mercadoctenia / Laura Fischer de la Vega

by Fischer de la Vega, Laura.

Edition: 2ed.Material type: Article Article; Format: print festschrift ; Literary form: Fiction ; Audience: Specialized; Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 F471m] (1).

Evaluación de Proyectos / .

by Baca Urbina, Gabriel | Toledo Castellanos, Miguel Ángel dir. Roig Vázquez, Pablo E. ed. Montaño González, Diana Karen ed.

Edition: 5 ed. Publisher: México : McGraw-Hill 2006Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.404 B111e 5ed ] (1).

Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / by Harry Macdivitt, Mike Wilkinson.

by Macdivitt, Harry | Wilkinson, Mike, 1953-.

Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction Language: English Publisher: New York : McGraw-Hill, c2012Online access: table of contents Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.812 M112v] (2).

Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: Sexta edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, 2014Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.575 S261d] (2).

Como ganar (y conservar) la ventaja competitiva en los negocios.

by Rothschild, William E.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Unknown language code Publisher: México, D.F. : McGraw-Hill, 1987Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.83 R683c] (1).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 M174] (1). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.8 M174] (1).
Lists:

Introducción a los Negocios en un Mundo Cambiante

by Ferrell, O.C.

Edition: 4a.ed Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2003Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.4 F277i] (1). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.4 F277i] (1).

Marketing de servicios; Un enfoque de integracion del cliente a la empresa

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2a. ed Revision tecnica por Celina Madero Irizar Publisher: México : McGraw-Hill 2002Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 Z248m] (2).
Lists:

Management para pequeñą y mediana empresa / Nicholas Bade, Robert Cooke, James Halloran, Paul Resnik.

by Cooke, Robert | Halloran, James.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Bogotá : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.022 M171] (4).

Marketing internacional / Philip R. Cateora, Mary C. Gilly, John L. Graham ; revisión técnica Raúl Mejía Estañol ; traducción Gloria Padilla Sierra.

by Cateora Philip R | Gilly, Mary C | Graham, John L | Mejía Estañol, Raúl [revisor.] | Padilla Sierra, Gloria [traductor.].

Edition: 16 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico McGraw-Hill Education 2014Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658.848 C282m] (1).

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