Sistema de Bibliotecas Universidad de Santander catalog › Results of search for 'ccl=Provider:McGraw-Hill and itype:BK and su-to:MERCADEO and holdingbranch:001'

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		Diferenciarse o morir: cómo sobrevivir en un entorno competitivo de alto riesgo by Trout, Jack \| Rivkin, Steve. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 D432 (1).
		Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros by Trout, Jack \| Peralba, Raúl. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 T768g (2).
		Branding de alta tecnología : creando poder de marca en la nueva dinámica del mercado by Temporal, Paul \| Lee, K. C. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 T257b (2). Lists: TECNOLOGIA B2017.