Your search returned 17 results.

Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H178p (2).

Promoción : conceptos y estrategias

by Burnett, John J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 B876p (1).

La fuerza de la publicidad : saber hacer buena publicidad, saber administrar su fuerza

by Moliné, Marcal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 M654f (2).

Marketing radial : cómo incrementar la rentabilidad y la competitividad de las empresas

by Londoño Libreros, Héctor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.142 L662m (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 659.142 L662m (2).

Marketing : un enfoque global

by McCarthy, Jerome.

Edition: 13 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.848 M111m (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.848 M111m (1).

Comercio electrónico, publicidad y marketing en internet

by Burgos, Daniel | De León Fernandez, Luz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B873c (1).

Publicidad

by Arens, William F.

Edition: 7 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 A726 (1).

Diferenciarse o morir: cómo sobrevivir en un entorno competitivo de alto riesgo

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 D432 (1).

Publicidad : comunicación integral en marketing

by Treviño Martínez, Rubén.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 T729p (2).

Conceptos visuales de publicidad : para la venta al menudeo

by Calver, Giles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 C159c (2).

Smart : lo fundamental y lo mas efectivo acerca del marketing

by Mariotti, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174s (1).

Fin de la publicidad cómo la conocemos

by Zyman, Sergio | Brott, Armin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 639.1 Z951f (2).

Publicidad y promoción : perspectiva de la comunicación de marketing integral

by Belch, George E | Belch, Michael A.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 B252p (2).

Relaciones públicas : ataque integral, consiga que todos hablen de usted, de su negocio y de su producto

by Laermer, Richard | Prichinello, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.2 L127r (2).

Estrategia según Trout : capturar mentes para conquistar mercados

by Trout, Jack | Peralba, Raúl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 T768e (2).

El futuro de la publicidad : nuevos medios, nuevos clientes, nuevos consumidores en la era de la postelevisión

by Cappo, Joe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 C177f (2).

Comercio electrónico, publicidad y marketing / Daniel Burgos, Luz De-León.

by Burgos, Daniel | León, Luz de, 1527-1591.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 B873c (1). :

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