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Marketing estratégico : enfoque de toma de decisiones

by Orville C., Walker | Boyd, Harper W | Mullins, John | Larreche, Jean- Claude.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 W154m ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 W154m] (2).

Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.575 S251 2001] (1).

Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.575 S251 2001] (1).

Marketing Internacional

by Cateora, Philip.

Edition: 12a.ed Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2006Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 C182m] (2). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.8 C182m] (2).
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Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 M174] (1). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.8 M174] (1).
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Presupuestos - Un Enfoque de Direccionamiento Estrategico, Gestión y Control de Recursos

by Burbano Ruiz, Jorge.

Edition: 4a.ed Language: Spanish Publisher: Mexico McGraw Hill 2011Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.154 B871p3] (2). Items available for reference: Biblioteca UDES- Valledupar [Call number: 658.154 B871p3] (2).

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