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Marketing estratégico : enfoque de toma de decisiones

by Orville C., Walker | Boyd, Harper W | Mullins, John | Larreche, Jean- Claude.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 W154m (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 W154m (2).

Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.575 S251 2001 (1). :

Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.575 S251 2001 (1). :

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