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Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H178p ] (2).

Promocion : conceptos y estrategias

by Burnett, John J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ;1996;1996 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.82 B876p ] (1).

Fuerza de la publicidad : saber hacer buena publicidad, saber administrar su fuerza

by Moline, Marcal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 M654f ] (2).

Marketing radial : cómo incrementar la rentabilidad y la competitividad de las empresas

by Londoño Libreros, Héctor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.142 L662m ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 659.142 L662m] (2).

Marketing : un enfoque global

by McCarthy, Jerome.

Edition: 13a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.848 M111m ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.848 M111m] (1).

Comercio electrónico, publicidad y marketing en internet

by Burgos, Daniel | De-león Fernandez, Luz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 B873c ] (1).

Publicidad

by Arens, William F.

Edition: 7a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 A726 ] (1).

Diferenciarse o morir: cómo sobrevivir en un entorno competitivo de alto riesgo

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrd : McGraw-Hill ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.802 D432 ] (1).

Conceptos visuales de publicidad : para la venta al menudeo

by Calver, Giles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 C159c ] (2).

Smart : lo fundamental y lo mas efectivo acerca del marketi-ng

by Mariotti, john.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santa fe de bogota : McGraw-Hill ;2002;2002 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M174s ] (1).

Fin de la publicidad cómo la conocemos

by Zyman, sergio | Brott, armin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2003;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 639.1 Z951f ] (2).

Publicidad y promoción : perspectiva de la comunicación de marketing integral

by Belch, George E | Belch, Michael A.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.82 B252p ] (2).

Relaciones públicas : ataque integral, consiga que todos hablen de usted, de su negocio y de su producto

by Laermer, richard | Prichinello, michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.2 L127r ] (2).

Estrategia segun trout : capturar mentes para conquistar mercados

by Trout, jack | Peralba, raul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 T768e ] (2).

Futuro de la publicidad : nuevos medios, nuevos clientes, nuevos consumidores en la era de la postelevisión

by Cappo, joe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2003;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 C177f ] (2).

Publicidad; Guía para ejecutivo de marketing

by Hart, Norman A.

Edition: 1a. ed Revision tecnica por Alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 659.1 H178p] (1).

Marketing : enfoque América Latina

by Arellano Cueva, Rolando.

Edition: 1a. ed revisión técnica por José Luis Robles Ramírez... [et al.]. Publisher: México : McGraw-Hill 2000Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 A725m] (1).

Las 22 leyes inmutables del marketing : violelas a su propio riesgo

by Ries, Al | Trout, Jack.

Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 R428l] (1).

Mercadoctenia / Laura Fischer de la Vega

by Fischer de la Vega, Laura.

Edition: 2ed.Material type: Article Article; Format: print festschrift ; Literary form: Fiction ; Audience: Specialized; Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 658.8 F471m] (1).

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