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Temas Clave en Marketing Relacional by Alfaro Jaus, Manuel. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 A531t (2).
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Grandes Marcas, Grandes Dificultades by Trout, Jack. Language: Spanish Publisher: México Mc Graw Hill 2002Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.827 T768g (2).
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Servicio al Cliente by Buckener, Leroy M. Edition: 2a Ed. Language: Spanish Publisher: Colombia : México Mc Graw Hill 1988Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.85 B814s (1).
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La Comunicación en la Mercadotecnia by Rowe, Kenneth. Language: Spanish Publisher: Colombia : México Mc Graw Hill 1998Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.83 R692i (1).
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Distribución Comercial Enrique C, Díaz de Castro. by Díaz de Castro, Enrique C. Edition: 3a Ed. Language: Spanish Publisher: México : Mc Graw Hill, 2005Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 D429d (2), Biblioteca UDES- BogotáCall number: 658.8 D489d (1).
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Marketing Estratégico by Orville C. Wolker Jr. Edition: 4a Ed. Language: Spanish Publisher: Colombia : México Mc Graw Hill 2005Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 W654m (2).
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Investigación de Mercados by Aaker, David A. Language: Spanish Publisher: México : Mc Graw-Hill 1989Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 A142i (2).
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Fundamentos de Marketing by Stanton, William J. Edition: 13a Ed. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 S715f (2).
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Investigación de Mercados by Kinnear, Thomas C. Language: Spanish Publisher: Colombia : Mc Graw-Hill 1993Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 K466i (1).
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Curso de Mercadotecnia Mc Graw Hill by Seglin, Jeffrey L. Language: Spanish Publisher: Colombia : México Mc Graw Hill 1992Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 S235c (2).
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El Jefe de Producto / Handscombe, Richard by Handscombe, Richard. Language: Spanish Publisher: España : Mc Graw-Hill 1992Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.575 H164j (1).
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El Poder de lo Simple by Trout, Jacis. Language: Spanish Publisher: Colombia : Mc Graw Hill 1999Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.802 T768p (1).
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Publicidad Radiogónica / Schulberg, Bob by Schulberg, Bob. Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.134 S386p (1).
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Campañas Publicitarias Exitosas by Lasker, Albert Davis. Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 L184C (1).
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