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Relaciones públicas : para mercadeo y ventas

by Wragg, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.2 W939r (1).

La gerencia estratégica

by David, Fred R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1988Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.15 D249g (1).

El control total de la calidad : como una estrategia de comercialización

by Gómez Saavedra, Eduardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.568 G652c (2).

Estrategias exitosas de mercadeo

by Hardy, Len.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1988Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4 H268e (1).

Cómo gerenciar el servicio al cliente

by Katz, Bernard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1989Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.89 K19c (1).

Programas de capacitación : cómo realizar una auditoría

by Applegarth, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Legis ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4 A648p (1).

Programas de inducción : entrenamiento, diseño y ejecución

by Merghan, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658 M512p (1).

Manual de técnicas gerenciales

by Armstrong, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Legis ; 1988Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658 A737m (1).

El plan estratégico : haga que la gente participe

by Cope, Robert G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Legis ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4 C782p (1).

Cómo mercadear sus servicios : guía para profesionales y pequeños empresarios

by Putman, Antony O.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Legis ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 P989c (2).

Apertura : liberación del comercio exterior en los países en desarrollo

by Choksi, Armeane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 330 CH551a (1).

El futuro de la gerencia

by Van Der Erve, Marc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658 V217f (2).

Planeación de mercados : análisis, evaluación, estrategias

by Westwood, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 W543p (2).

Cómo conservar su clientela : el secreto del servicio

by Desathick, Robert L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Legis ; 1989Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.89 D442c (1).

Manual de mercadeo directo

by Stone, Bob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Legis ; 1989Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 S877m (1).

Mercadeo de servicios profesionales

by Kottler, Philip | Bloom, Paul N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Legis ; 1988Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K87m (2).

Principios de mercadeo

by Céspedes Saenz, Alberto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Legis ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C422p (2).

Elementos básicos de la dirección : aplicaciones a la empresa

by Abad Arango, Dario.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4 A116e (2).

Ventas : hablan los maestros

by Farber, Barry J | Wycoff, Joyce.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : Legis ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 F219v (2).

Marketing de productos financieros

by Mencher, Nick | Bruce R., Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M536m (2).

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