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La guerra del marketing by Chairman, Al Ries | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 CH147g (2).
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Grandes Marcas, Grandes Dificultades by Trout, Jack. Language: Spanish Publisher: México Mc Graw Hill 2002Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.827 T768g (2).
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El Nuevo Posicionamiénto / Trout, Jack by Trout, Jack. Language: Spanish Publisher: México : Mc Graw-Hill 1996Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 T768n (2).
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La guerra de la mercadotecnia / Al Ries. by Ries, Al | Trout, Jack | Saldivar, María Teresa [Trad.] | Rodríguez y Rodríguez, Jorge [Rev. téc]. Publisher: Santafé de Bogotá : McGraw-Hill, 1988Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 R427g (1).
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