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Comportamiento del consumidor : decisiones y estrategias de Marketing

by Rivas, Javier Alonso.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 R491c (1).

Comportamiento del consumidor: decisiones y estrategia de marketing / Rivas, Javier Alonso

by Rivas, Javier Alonso | Grande Esteban, Ildefonso.

Edition: 6ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México: Alfaomega Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 R491c 2010 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.834 R491c 2010 (2).

Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas, Ildefonso Grande Esteban.

by Rivas, Javier Alonso | Grande Esteban, Ildefonso.

Edition: 7 ed.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: Madrid : Esic, 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 R491c 2015 (1).

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