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La culturización de las marcas propias

by Duave Ernesto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Universidad Sergio Arboleda Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 D878c (2).

Relevancia de la marca : hacer a los competidores irrelevantes / Aaker, David A.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 A142r (2).

Psicología Social

by Morales, Social | MoYA, Miguel.

Language: Spanish Publisher: España : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 302 M671p (2).

Elementos del lenguaje visual / José Luis Marín de L'Hotellerie.

by Marín de L'Hotellerie, José Luis.

Edition: 2a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: México : Trillas, 2008Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: R 741.6 M174e (2). :

Lovemarks : el futuro más allá de las marcas / Kevin Roberts ; prefacio de A.G. Lafley ; revisión y adaptación de la traducción: Antonio Núñez, Saatchi & Saatchi España.

by Roberts, Kevin, 1949-.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publisher: Barcelona : Urano, ©2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 R612l (1).

ABC de marcas

by Consuegra, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Editorial David Consuegra ; 1988Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 741.5 C755a (1).

Educar por competencias : ¿qué hay de nuevo? /

by Gimeno Sacristán, José ... [et al.].

Edition: 2a. ed., reimpreso.Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction Language: SPA Original language: SPA Publisher: Madrid: Morata, 2009Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 370.11 E281 (2).

Más allá del customer experience Raúl Amigo

by Amigo, Raúl.

Material type: Article Article; Format: print ; Literary form: Not fiction Publisher: Bogotá (Colombia) Madrid (España) LID 2016Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.812 A543m (1).

Descifrando el ADN de las marcas : elementos esenciales para la dirección estratégica de marcas / José María Cubillo Pinilla.

by Cubillo Pinilla, José María.

Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction Language: Spanish Publisher: Madrid : ESIC Editorial, 2011Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 C814d (1).

Construir marcas poderosas / Aaker, David A.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 A142c (2).

Cómo ganar el juego de las utilidades

by Docters, Robert | Reopel, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 338.52 D618c (2).

Marcas de distribuidor : concepto, evolución, protagonistas y adaptación a los ciclos económicos / coordinadores, José Antonio Puelles Pérez, Mónica Gómez Suarez, María Puelles Gallo.

by Puelles Pérez, José Antonio [coord.] | Puelles Gallo, María [coord.] | Gómez Suárez, Mónica [coord.].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : Pirámide, D. L. 2011Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 641.3 M171 (1).

Fisiología médica : del razonamiento fisiológico al razonamiento clínico /

by Mezquita Pla, Cristóbal...[et al.].

Edition: 2a. ed.Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction Language: SPA Original language: SPA Publisher: Madrid [etc.] : Editorial Médica Panamericana, cop. 2018Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 612 F484 (1).

Psicología Social

by Munné, Frederic.

Edition: 3ra Language: Spanish Publisher: Barcelona : Ediciones Ceac 1986Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 302 M855p (2).

Personalidad de marca

by Bhargava Rohit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 B317p (2).

Imagen de marca y product placement / Baños González, Miguel

by Baños González, Miguel | Rodríguez García, Teresa C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 B166i (3).

Los 5 pilares del branding : anatomía de la marca [Joan Costa ... et al.]

by Costa, Joan, 1926-.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Tiana, Barcelona CPC 2013Other title: Cinco pilares del branding.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 P451 (1).

Relogo : [re-designing the brand = pour repenser la marque].

Edition: English language ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English, French, Italian, Spanish Publisher: Barcelona : Promopress, ©2011Other title: Re-designing the brand | Pour repenser la marque.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 741.6 R256 (1).

Expandir la marca : convierte tu marca en objeto de deseo : acabados de impresión en bolsas, etiquetas y displays

by Knight, Carolyn | Glaser, Jessica.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: spa Original language: English Publisher: Barcelona : Promopress, 2008Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 K643e (2).

Psicologia Social /

by Leyens, Jacques.

Edition: 1edc Language: Spanish Publisher: Colombia : Herder 1098Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 302 L292p (1).

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