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Los dioses del marketing son humanos : treinta formas de trabajar en marketing

by Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M672d (1).

Conducta del consumidor : estrategias y tácticas aplicadas al marketing

by Rivera Camino, Jaime | Arellano Cueva, Rolando | Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R492c (1).

Marketing bancario : un enfoque estratégico

by Barroso Castro, Carmen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 332.1 B177m (1).

Gerencia de marketing : estrategias y programas

by Guiltinan, Joseph P | Paul, Gordon W | Madden, Thomas J.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G845g (7).

Ventas : conceptos, planificación y estrategia

by Stanton, William J | Buskirk, Richard H | Spiro, Rosann L.

Edition: 9 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S816v (1).

Trade marketing : un concepto imprescindible en la interacción fabricante, distribuidor

by Domenech Castillo, Joan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 D652t (1).

El plan de marketing en la práctica

by Sainz de Vicuña Ancín, José María.

Edition: 4 ed. Rev.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S146p (1).

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