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Publicidad y relaciones públicas

by Whiteaker, Stafford.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Diana ;1990 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 W582p ] (1).

Publicidad : su papel en la mercadotecnia moderna

by Dunn, S. Watson.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : Uteha Noriega Editores ; 1988Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 W337p ] (1).

Los dioses del marketing son humanos : treinta formas de trabajar en marketing

by Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC 1996Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 M672d ] (1).

Escaparatísmo e imagen comercial

by Valencia López, Víctor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.157 V152e ] (1).

La promoción de ventas : variable clave del marketing

by Rivera Camino, Jaime | Juan Vigaray, M. Dolores de.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.82 R492p ] (1).

Packaging

by Roselli Miralles, Eugeni, tr.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Gustavo Gili ; 1995Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 745.2 P114 ] (2).

Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.8 H178p ] (2).

La gestión moderna del comercio minorista : el enfoque práctico de las tiendas de éxito

by Burruezo García, Juan Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ;1999 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 381.106 B877g ] (1).

Fuerza de la publicidad : saber hacer buena publicidad, saber administrar su fuerza

by Moline, Marcal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2000;2000 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 M654f ] (2).

Cómo hacer publicidad eficaz y eficiente, armada para el mercadeo : viva la publicidad viva

by Molina Villegas, Jorge.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Alfaomega ;1994 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 M654c ] (1).

Fin de la publicidad cómo la conocemos

by Zyman, sergio | Brott, armin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2003;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 639.1 Z951f ] (2).

Técnico en publicidad

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Cultural s.a. ;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 T216 ] (2).

Punto de venta diseño y producción

by Fuentes de la vega, francisco.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.157 F826p ] (1).

Publicidad y promoción : perspectiva de la comunicación de marketing integral

by Belch, George E | Belch, Michael A.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ;2005;2005 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.82 B252p ] (2).

Estrategia segun trout : capturar mentes para conquistar mercados

by Trout, jack | Peralba, raul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ;2004;2004 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 T768e ] (2).

Futuro de la publicidad : nuevos medios, nuevos clientes, nuevos consumidores en la era de la postelevisión

by Cappo, joe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw-Hill ;2003;2003 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 C177f ] (2).

Claves de la publicidad

by Garcia Uceda, Mariola.

Edition: 5 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ;2001;2001 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 G171c ] (2).

Corporate business design 2

by (s.n).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : Armadillo Publishers ;1992;1992 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 C787 ] (1).

Publicidad que vivimos

by Caro, Antonio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Eresma ;1994;1994 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 C292p ] (1).

Publicidad, princípios y práctica

by Wells, William | Mariarty, Sandra Burnett, John.

Edition: 7edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice hall ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 W255p ] (2).

Comunicación visual : de la teoría a la práctica

by Baldwin, Jonathan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona. : Parramon Ediciones. ;2007;2007 Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 741.6 B152c ] (1).

One Show set.

by The One Club Corporate Sponsors.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, USA. : By one Club Publishing. ;2009;2009 Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: R 741.6 O62] (4).

Mercadotecnia

by Fischer Laura | Espejo Jorge.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F482m 2011 ] (2). Items available for reference: Biblioteca Central UDES- Bucaramanga [Call number: 658.83 F482m 2011] (2).

Metodología del diseño : el acto o la práctica de usar la mente para considerar el diseño

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : Pad Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 741.6 M286 ] (2).

Publicidad

by Arens, William | Weigold, Michael Arens, Christian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 A726p ] (2).

Publicidad creativa; ideas y técnicas de las mejores campañas internacionales / Pricken, Mario.

by Pricken, Mario.

Edition: 2Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gustavo Gili Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.13 P741p ] (2).

La publicidad estratégica / Aprile, Orlando C.

by Aprile, Orlando C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Paidos Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.111 A774p ] (2).

1001 trucos publicitarios / Dupont, Luc

by Dupont, Luc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Robinbook Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 D876t ] (2).

Publicidad de la guerrilla 2 : otras formas de comunicar / Gavin, Lucas

by Gavin, Lucas.

Edition: 1ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Parramón Ediciones Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 659.1 G194p ] (2).

Verdades, mentiras y publicidad : el arte de la planificación de cuentas / Steel, Jon

by Steel, Jon.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: Fragua Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 638.8342 S822v ] (4).
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Planificación estratégica y gestión de la publicidad : conectando con el consumidor / Ayestarán, Raquel

by Ayestarán, Raquel | Rangel, Celia - Sebastián, Ana.

Edition: 1ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- Bucaramanga [Call number: 658.45 A928p ] (2).

Publicidad

by Antrim, William H.

Publisher: México : Mc Grow-Hill 1988Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658 A 687P.] (3).

Imagen y Posicionamiénto

by Romero Buj, Sebastián.

Publisher: Santafé de Bogotá-Colombia : Grijalbo 1998Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 659.111 R652i] (3).

El Arte de Escribir Publicidad / Higgins, Denis

by Higgins, Denis.

Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 659.1 H433a] (1).

Publicidad

by Arens, William F.

Edition: 7a ed. Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 659.1 A725p] (2).

Cómo Hacerse Publicitario

by Webb Young, James.

Publisher: Colombia : Madridi Eresma 1980Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 659.1 W211c] (1). Checked out (1).

Mi Vida en la Publicidad y Publicidad Científica / Hopkins, Claude C.

by Hopkins, Claude C.

Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Bogotá [Call number: 659.1 H664v] (1), Biblioteca UDES- Cucuta [Call number: 659.1 H174m] (1).
Lists:

Investigacion Integral de Mercados

by Jany, José Nicolas.

Publisher: Colombia : Mc Graw-Hill 2000Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 658 J169i] (1).

Cómo Llegar a ser Publicista / Webb Young, James

by Webb Young, James.

Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 659.1 W211c] (1).

Publicidad Radiogónica / Schulberg, Bob

by Schulberg, Bob.

Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 659.134 S386p] (1).
Lists:

Publicidad: Comunicación Integral en Marketing

by Treviño M. Rubén.

Edition: 2a Ed. Publisher: México Mc Graw Hill 2005Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 659.1 T729p] (1). Damaged (1).

Publicidad

by O' Guinn, Thomas C.

Publisher: Colombia : México Thomson Editores 1999Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 659.11 O384p] (2).

Campañas Publicitarias Exitosas

by Lasker, Albert Davis.

Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- Cucuta [Call number: 659.1 l184C] (1).

Guia completa de la publicidad

by Douglas, Torin.

Publisher: España : Tursen, Herman Bume Ediciones 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 659.1 D683g] (2).
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El poder de la imagen publica

by Gordoa, Victor.

Publisher: México : Dbolsilllo 2007Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 659 G672p] (2).
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Publicidad; Guía para ejecutivo de marketing

by Hart, Norman A.

Edition: 1a. ed Revision tecnica por Alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 659.1 H178p] (1).

Publicidad creativa : ideas y técnicas de las mejores campañas internacionales

by Pricken, Mario.

Publisher: México : Gustavo Gili 2009Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 659.1 P741p] (2).
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Imagen gráfica : aplicaciones en espacios públicos

by Serrats, Marta.

Publisher: Barcelona , España : Maomao 2006Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 741.6 S277i] (2).

Fundamentos de mercadotecnia

by Kotler, Philip | Armstrong, Gary.

Edition: 4a. ed / revisión técnica por Marcela Benassini Félix. Publisher: México : Prentice-Hall Hispanoamericana 1998Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 658.8 K685fu] (1).

Principios fundamentales de composición : 100 proyectos de diseño con retículas

by Tondreau, Beth.

Publisher: España : BLUME 2009Availability: Items available for loan: Biblioteca UDES- Valledupar [Call number: 741.6 T662p] (2).
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