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Alternativas financieras del comercio exterior

by Serantes, Pedro.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 382 S277a (1).

Los dioses del marketing son humanos : treinta formas de trabajar en marketing

by Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M672d (1).

Escaparatísmo e imagen comercial

by Valencia López, Víctor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.157 V152e (1).

Gestión de stocks

by Parra Guerrero, Francisco.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.787 P177g (1).

Conducta del consumidor : estrategias y tácticas aplicadas al marketing

by Rivera Camino, Jaime | Arellano Cueva, Rolando | Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R492c (1).

La promoción de ventas : variable clave del marketing

by Rivera Camino, Jaime | Juan Vigaray, M. Dolores de.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 R492p (1).

Cómo se hace un plan estratégico : modelo de desarrollo en una empresa

by Abascal Rojas, Francisco.

Edition: 2a ed. Rev.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4012 A118c (2).

Marketing internacional

by García Cruz, Rosario.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.848 G171m (1).

Publicidad, marketing y comunicación : herramientas para la pequeña empresa

by Morelo Ayala, Víctor Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 M672p (1).

La gestión moderna del comercio minorista : el enfoque práctico de las tiendas de éxito

by Burruezo García, Juan Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ;1999 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 381.106 B877g (1).

Marketing bancario : un enfoque estratégico

by Barroso Castro, Carmen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 332.1 B177m (1).

Gestión de precios

by Diez de Castro, Enrique Carlos | Rosa Díaz, Isabel María | García Cruz, Rosario.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.816 D429g (1).

Temas de investigación de medios publicitarios

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.107 T251 (1).

El comercio electrónico : un mercado en expansión

by Solé Moro, M. Luisa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.514 S652e (3).

Logística integral : la gestión operativa de la empresa

by Anaya Tejero, Julio Juan.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.5 A619l (1).

Logística comercial y empresarial

by Soret Los Santos, Ignacio.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.5 S672l (1).

Envase y embalaje

by Cervera Fantoni, Angel Luis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.56 C279e (1).

Trade marketing : un concepto imprescindible en la interacción fabricante, distribuidor

by Domenech Castillo, Joan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 D652t (1).

El plan de marketing en la práctica

by Sainz de Vicuña Ancín, José María.

Edition: 4 ed. Rev.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8101 S146p (1).

Dirección de ventas : organización del departamento comercial y gestión de vendedores

by Artal Castells, Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 A781d (1).

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