Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / by Harry Macdivitt, Mike Wilkinson.

By: Macdivitt, HarryContributor(s): Wilkinson, Mike, 1953-Material type: TextTextLanguage: English Series: Publisher: New York : McGraw-Hill, c2012Description: x, 291 p. : il. ; 24 cmISBN: 0071761683; 9780071761680Subject(s): Fijación de precios | Valor (Economía) | Relaciones con los clientes | CONTROL DE COSTOS | MERCADEODDC classification: 658.812 Online resources: table of contents
Contents:
What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Libros / General Libros / General Biblioteca Central UDES- Bucaramanga
Colección General 658.812 M112v (Browse shelf) Ej. 1 Available 027026
Libros / General Libros / General Biblioteca Central UDES- Bucaramanga
Colección General 658.812 M112v (Browse shelf) Ej. 2 Available 027027
Total holds: 0

Incluye referencias bibliográficas e índice.

What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues.

There are no comments on this title.

to post a comment.
Copyright © 2014 Universidad de Santander :: PBX 57-7-6516500 - Todos los derechos reservados
Institución sujeta a inspección y vigilancia por el MEN