|
|
|
Grandes Marcas, Grandes Dificultades by Trout, Jack. Language: Spanish Publisher: México Mc Graw Hill 2002Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.827 T768g (2).
|
|
|
|
El Libro del Año en Mercadeo by Thomas, Michael J. Language: Spanish Publisher: Colombia : Colombia Legis 1991Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.838 T365e (1).
|
|
|
|
Investigación de Mercados Textos y Casos by Boy, Harper W. Language: Spanish Publisher: España : Gestion 2000 1997Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 B693i (1).
|
|
|
|
Cómo Hacerse Publicitario by Webb Young, James. Language: Spanish Publisher: Colombia : Madridi Eresma 1980Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 W211c (2).
|
|
|
|
Estrategias de Marketing by Marconi, Joe. Language: Spanish Publisher: Colombia : Legis 1992Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 E887m (1).
|
|
|
|
Investigación de Mercados by Kinnear, Thomas C. Language: Spanish Publisher: Colombia : Mc Graw-Hill 1993Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 K466i (1).
|
|
|
|
Principios de Estrategia Empresarial by Ulrich, Hans. Language: Spanish Publisher: Buenos Aires, Argentina El Ateneo 1983Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.4 U574p (1).
|
|
|
|
El Poder de lo Simple by Trout, Jacis. Language: Spanish Publisher: Colombia : Mc Graw Hill 1999Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.802 T768p (1).
|
|
|
|
Publicidad Radiogónica / Schulberg, Bob by Schulberg, Bob. Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.134 S386p (1).
|
|
|
|
Campañas Publicitarias Exitosas by Lasker, Albert Davis. Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 L184C (1).
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Fundamentos de Marketing / William J, Stanton. by Stanton, William J | Etzel, Michael J | Mercado Villagra, Salvador [Rev. téc.] | Teyssier Mont, Ezequiel [Rev. téc.] | Rosas Sánchez, Rosa María [Trad.] | Walker, Bruce J. Edition: 10 ed. Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 S815f (1).
|
|
|
|
|
|
|
|
Mercadotecnia / Philip, Kotler. by Kotler, Philip | Armstrong, Gary | Mascaró, Sacristán, Pilar [Trad] | Benassini Félix, Marcela [Rev. téc.]. Edition: 6 ed. Publisher: México : Prentice-Hall, 1996Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 K685m (1).
|
|
|
|
Marketing Internacional / Philip R, Cateora. by Cateora, Philip R | Graham, John L | Diner, Boris [Rev. Téc.] | Leroy Beltrán, Catherine [Rev. Téc.] | Sánchez Rodríguez, Rómulo [Rev. Téc] | Pontón Becerril, Susana [Trad.] | Ascencio Lara, Celia [Trad.] | Pérez de Lara Choy, María Isabel [Trad.]. Edition: 10 ed. Publisher: México : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 C182m (1).
|
|
|
|
MKTG : Marketing / Charles W. Lamb, Joseph F. Hair, y Carl McDaniel. by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl. Edition: 7a Ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publisher: México : Cengage Learning, 2014Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 L151m (1).
|
|
|
|
Temas Clave en Marketing Relacional by Alfaro Jaus, Manuel. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 A531t (2).
|
Bases 
Acceso
Portales 
Catálogo Colectivo
Repositorio 
