Sistema de Bibliotecas Universidad de Santander

Refine your search

Your search returned 119 results.

Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: Sexta edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.575 S261d (2).
Lists:

Marketing público : investigación, aplicaciones y estrategia / Ramón Rufin Moreno, Cayetano Medina Molina.

by Rufín Moreno, Ramón | Medina Molina, Cayetano.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R834m (1).
Lists:

Mobile marketing / Jeanne Hopkins, Jamie Turner ; traductor Francisco José Salcedo Sotoca.

by Hopkins, Jeanne | Turner, Jamie | Salcedo Sotoca, Francisco José [tr.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: spa Original language: English Publisher: Madrid : Anaya Multimedia, 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.80025 H674m (1).
Lists:

Sé innovadoRH : utiliza las claves del marketing para potenciar la gestión de personas / Daniel Primo Niembro, Eugenio de Andrés Rivero.

by Primo Niembro, Daniel | Andrés Rivero, Eugenio de.

Material type: Text Text; Format: print ; Literary form: Fiction Language: Spanish Publisher: Madrid : Esic, 2010Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 P745i (1).
Lists:

Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.575 S251 2001 (1). :
Lists:

Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: No items available :
Lists:

Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarg Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 3. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá ; Buenos Aires : McGraw-Hill, ©2001Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.575 S251 2001 (1). :
Lists:

Temas Clave en Marketing Relacional

by Alfaro Jaus, Manuel.

Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 A531t (2).
Lists:

Grandes Marcas, Grandes Dificultades

by Trout, Jack.

Language: Spanish Publisher: México Mc Graw Hill 2002Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.827 T768g (2).

El Libro del Año en Mercadeo

by Thomas, Michael J.

Language: Spanish Publisher: Colombia : Colombia Legis 1991Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.838 T365e (1).
Lists:

Gerencia del Servicio Karl, Albrecht.

by Albrecht, Karl.

Language: Spa Publisher: Colombia : Legis, 1988Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 A527g (5), Biblioteca UDES- BogotáCall number: 658.8 A517g (1).

Investigación de Mercados Textos y Casos

by Boy, Harper W.

Language: Spanish Publisher: España : Gestion 2000 1997Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 B693i (1).

Marketing: Planeación Estratégica de la Teoría a la Práctica

by Mc Carthy, Jerome.

Edition: 11 Language: Spanish Publisher: Colombia : Mc Graw-Hill 1996Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 M111m (3).
Lists:

Cómo Hacerse Publicitario

by Webb Young, James.

Language: Spanish Publisher: Colombia : Madridi Eresma 1980Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 W211c (2).

Estrategias de Marketing

by Marconi, Joe.

Language: Spanish Publisher: Colombia : Legis 1992Availability: No items available : Checked out (1).
Lists:

Introducción a los Negocios en un Mundo Cambiante

by Ferrell, O.C.

Edition: 4a.ed Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2003Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 F277i (3).

Fundamentos de Marketing

by Stanton, William J.

Edition: 13a Ed. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 S715f (2).
Lists:

Comportamiento del Consumidor y Marketing Rolando, Arellano.

by Arellano, Rolando.

Language: Spanish Publisher: México : Horla, 1993Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 A725c (2), Biblioteca UDES- BogotáCall number: 658.82 A73l (2).
Lists:

Investigación de Mercados

by Kinnear, Thomas C.

Language: Spanish Publisher: Colombia : Mc Graw-Hill 1993Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 K466i (1).

Principios de Estrategia Empresarial

by Ulrich, Hans.

Language: Spanish Publisher: Buenos Aires, Argentina El Ateneo 1983Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.4 U574p (1).

Copyright © 2014 Universidad de Santander :: PBX 57-7-6516500 - Todos los derechos reservados
Institución sujeta a inspección y vigilancia por el MEN