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Fundamentos de Marketing by Stanton, William J. Edition: 13a Ed. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 S715f (2).
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Investigación de Mercados by Kinnear, Thomas C. Language: Spanish Publisher: Colombia : Mc Graw-Hill 1993Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 K466i (1).
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Principios de Estrategia Empresarial by Ulrich, Hans. Language: Spanish Publisher: Buenos Aires, Argentina El Ateneo 1983Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.4 U574p (1).
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El Poder de lo Simple by Trout, Jacis. Language: Spanish Publisher: Colombia : Mc Graw Hill 1999Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.802 T768p (1).
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Publicidad Radiogónica / Schulberg, Bob by Schulberg, Bob. Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.134 S386p (1).
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Campañas Publicitarias Exitosas by Lasker, Albert Davis. Language: Spanish Publisher: Santafé de Bogotá : Mc Graw-Hill 1994Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 659.1 L184C (1).
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Marketing digital, marketing móvil, SEO y analítica web by Estrade Nieto, José María | Jordán Soro, David Hernández Dauder, María Ángeles. Publisher: Madrid , España : Ediciones Anaya Multimedia 2013Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 E887m (2).
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Marketing y negocios en moviles by Garcia Fuentes, David. Publisher: España : Wolters Kluwer 2012Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.84 G171m (3).
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Dirección de marketing by Kotler, Philip | Lane Keller, Kevin. Edition: 12a. ed. Publisher: México : Pearson Educación 2006Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 K685d (2).
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Publicidad; Guía para ejecutivo de marketing by Hart, Norman A. Edition: 1a. ed Revision tecnica por Alberto Narvaez Rozo Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 H178p (1).
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Marketing by McCarthy, E. Jerome | Perreault, William D. Edition: 11 Publisher: España : IRWIN 1996Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M111m (1).
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Fundamentos de mercadotecnia by Kotler, Philip | Armstrong, Gary. Edition: 4a. ed / revisión técnica por Marcela Benassini Félix. Publisher: México : Prentice-Hall Hispanoamericana 1998Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 K685fu (1).
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Dinamica empresarial by Prieto, Carlos. Language: SPA Publisher: México : Limusa 2010Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.4 P742d (2). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.4 P742d (2).
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Marketing online y comunicacion digital by Somalo, Ignacio. Publisher: España : Wolters Kluwer 2011Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.84 S651m (2).
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