Your search returned 33 results.

Fundamentos de marketing

by Rusell, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona, España. : Ava Publishing SA ;2010;2010 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R877f (1).

Los dioses del marketing son humanos : treinta formas de trabajar en marketing

by Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M672d (1).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 13 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2004 (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2004 (1).

Técnicas de marketing; identificar, conquistar y fidelizar clientes / Lucio Mera, Elena

by Lucio Mera, Elena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ideas Propias : Pontevedra Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 L814t (1).

Las 22 leyes inmutables del marketing : violelas a su propio riesgo

by Ries, Al | Trout, Jack.

Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R428l (1).

Guía Ana para la gestión de medios

by Zeltner, Herbert.

Publisher: Madrid-España : Editorial Eresma y Celeste Ediciones 1997Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 659.1 Z258g (1).

Ganadores del maximarketing : el nuevo poder preocuparse y atreverse

by Rapp, Stan.

Publisher: México : McGraw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R177g (1).

MaxiMarketing : el nuevo rumbo de las estrategias de publicidad promoción y mercadotecnia

by Rapp, Stan.

Publisher: México : McGraw-Hill 1989Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R177m (1).

Gestión de Proyectos: Identificación, Formulación, Evaluación Financiera-Económica- Social-Ambiental /

by Miranda Miranda, Juan José.

Edition: 5 ed. Publisher: Bogotá : Editores MM 2005Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.404 M471g 5ed (1).

La Revolución del Marketing: La Táctica Dicta la Estrategia / Ries Al

by Ries Al | Trout, Jack | Narváez Rozo, Alberto [Trad.].

Publisher: Bogotá : McGraw-Hill,. 1989Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.8 R427r (1).

Evaluación de Proyectos / Gabriel, Baca Urbina,

by Baca Urbina, Gabriel | Toledo Castellanos, Miguel Ángel [Dir. ] | Roig Vázquez, Pablo E [Ed.] | Montaño González, Diana Karen [Ed.].

Edition: 5 ed. Publisher: México : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca UDES- BogotáCall number: 658.404 B111e (1).

Merchandising : auditoría de marketing en el punto de venta / Ricardo Palomares

by Palomares Borja, Ricardo.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 P156m (1).

Como ganar (y conservar) la ventaja competitiva en los negocios.

by Rothschild, William E.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: SPA Publisher: México, D.F. : McGraw-Hill, 1987Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.83 R683c (1).

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G. Jr | Scott W., Cooper.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 C667c (2).

El plan de mercadeo : cómo prepararlo y ponerlo en marcha

by Luther, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.3 L883p (2).
Lists:

Marketing 1 x 1 : cada cliente es un mercado

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174 (2).

Manual para elaborar un plan de mercadotecnia : un enfoque latinoamericano

by Fernández Valinas, Ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : Ecafsa ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F276m (2).

Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado

by Schnarch Kirberg, Alejandro.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.575 S361d (2).

Fundamentos de marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685f 2003 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 K685f 2003 (2).

Fundamentos de marketing

by Stanton, William | Etzel, Michael | Walker, Bruce.

Edition: 14 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2007 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2007 (2).

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