Your search returned 21 results.

Fundamentos de marketing

by Rusell, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona, España. : Ava Publishing SA ;2010;2010 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R877f (1).

Los dioses del marketing son humanos : treinta formas de trabajar en marketing

by Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M672d (1).

Cómo preparar el exitoso plan de mercadotecnia

by Hiebing, Roman G. Jr | Scott W., Cooper.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 C667c (2).

El plan de mercadeo : cómo prepararlo y ponerlo en marcha

by Luther, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.3 L883p (2).
Lists:

Marketing 1 x 1 : cada cliente es un mercado

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174 (2).

Manual para elaborar un plan de mercadotecnia : un enfoque latinoamericano

by Fernández Valinas, Ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : Ecafsa ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F276m (2).

Técnicas de marketing; identificar, conquistar y fidelizar clientes / Lucio Mera, Elena

by Lucio Mera, Elena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ideas Propias : Pontevedra Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 L814t (1).

Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.

by Ruiz de Maya, Salvador | Grande Esteban, Ildefonso.

Edition: 1a. ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R849c (1).

Merchandising : auditoría de marketing en el punto de venta / Ricardo Palomares

by Palomares Borja, Ricardo.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 P156m (1).

Etnografía aplicada a la investigación comercial y al marketing / María José Rodríguez Matías

by Rodríguez Matías, María José.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R627e (1).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 1996 (4).

Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado

by Schnarch Kirberg, Alejandro.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.575 S361d (2).

Fundamentos de marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2003Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 K685f 2003 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 K685f 2003 (2).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 13 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2004 (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2004 (1).

Fundamentos de marketing

by Stanton, William | Etzel, Michael | Walker, Bruce.

Edition: 14 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2007 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2007 (2).

Publicidad

by Arens, William | Weigold, Michael Arens, Christian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 A726p (2).

Geomarketing : cómo sacar partido al marketing territorial para vender y fidelizar más / Alcaide Casado, Juan Carlos

by Alcaide Casado, Juan Carlos | Calero de la Paz, Rocío - Hernández Luque, Raúl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 A511g (2).

El consumidor turístico / Borja Solé, Luis de

by Borja Solé, Luis de | Casanovas Pla, Josep Andreu - Bosch Camprubí, Ramón.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.913384791 B674c (2).

Cualitativamente : los secretos de la investigación cualitativa / Martínez, Pepe

by Martínez, Pepe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 M178c (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 M178c (2).
Lists:

Innovación en la investigación de mercados / autores, Inmaculada Aragón Marina, Rafael Bonnelly Ricart, Claudia Castãeda Cárdenas, Margarita Cavallazi Gonźalez, Camilo Herrera Mora, Santiago Kahane, Luis Fernando Márquez Valencia, Santiago Martínez Vela, Martha Cecilia Umãa Salinas.

by Aragón Marina, Inmaculada [autor.] | Bonnelly Ricart, Rafael [autor.] | Castãeda Cárdenas, Claudia [autor.] | Cavallazzi González, Margarita [autor.] | Herrera Mora, Camilo [autor.] | Kahane, Santiago [autor.] | Márquez Valencia, Luis Fernando [autor.] | Martínez Vela, Santiago [autor.] | Umaña Salinas, Martha Cecilia [autor.].

Edition: Primera edición.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: Bogotá : Alfaomega, 2011Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 A713i (2).

Copyright © 2014 Universidad de Santander :: PBX 57-7-6516500 - Todos los derechos reservados
Institución sujeta a inspección y vigilancia por el MEN