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Las 22 leyes inmutables del marketing : violelas a su propio riesgo

by Ries, Al | Trout, Jack.

Publisher: Colombia : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R428l (1).

Marketing público : investigación, aplicaciones y estrategia / Ramón Rufin Moreno, Cayetano Medina Molina.

by Rufín Moreno, Ramón | Medina Molina, Cayetano.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 R834m (1).

Innovación : estrategias de liderazgo para mercados de alta competencia

by Kuczmarski, Thomas D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.4063 K819i (1).

Dirección por servicio : la otra calidad; la única reingeniería

by Ginebra, Joan | Arana de la Garza, Rafael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G462d (1).

Técnicas cruciales de marketing : paso a paso aumenta las ventas de tu empresa

by Green, Gloria | Williams, Jeffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial PAX ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G722t (1).

El plan de marketing : paso a paso

by Cutropia, Carlos.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C987p (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 C987p (1).

Fundamentos de marketing

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 13 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S816f 2004 (1). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.8 S816f 2004 (1).

Dirección de marketing

by Kotler, Philip | keller, Revis.

Edition: 12Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: España : Pearson Preintice hall Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 k685d (1).

Ganadores del maximarketing : el nuevo poder preocuparse y atreverse

by Rapp, Stan.

Publisher: México : McGraw-Hill 1994Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 R177g (1).

Merchandising : auditoría de marketing en el punto de venta / Ricardo Palomares

by Palomares Borja, Ricardo.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Pozuelo de Alarcón, Madrid ESIC Editorial 2015Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 P156m (1).

Marketing interno : cómo lograr el compromiso de los empleados / Vicente Tortosa Edo ... [et al.].

by Tortosa Edo, Vicente.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : Pirámide, 2014Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174in (1).

Marketing

by Kerin, Roger.

Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 M174 (1). Items available for reference: Biblioteca UDES- Valledupar Not for loanCall number: 658.8 M174 (1).
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Mercadotecnia : planeación estratégica

by Hughes, G. David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Addison Wesley Iberoamericana ; 1986Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H833m (2).

Implacable

by Johansson, Johny K | Nonaka, Ikujico.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Norma ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 J631i (2).

Marketing : conceptos y estrategias

by Pride, William M | Ferrel, O.C.

Edition: 9a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 P742m (2).

Paradigmas : el negocio de descubrir el futuro

by Barker, Joel Arthur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 B174p (2).

Gestión de marketing social

by Leal Jiménez, Antonio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.82 L215g (2).

Los secretos del marketing boca a boca : cómo desencadenar ventas exponenciales propiciando la circulación de información

by Silverman, George.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 S439s (2).

Sin mentiras : la verdad es la mejor herramienta de ventas

by Maher, Barry.

Edition: 1 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M132m (2).

Marketing en la pequeña y mediana empresa

by Cyr, Donald | Gray, Douglas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C97m (2).

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