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La revolución del servicio by Albrecht, Karl. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Legis ; 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 A517r (1).
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La excelencia en el servicio by Albrecht, Karl | Bradford, Lawrence J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Santafé de Bogotá Legis 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.812 A517e (1).
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Cambios creativos en servicios by Hestett, James L | Sasser, W. Eart | Hart, Christopher W. L. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Díaz de Santos ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H284c (2).
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Experiencias y casos de comportamiento del consumidor by Ruiz de Maya, Salvador | Alonso Rivas, Javier. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R849e (1).
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Mercadotecnia de servicios by Lovelock, Christopher H. Edition: 3 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 L692m (2).
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Dirección de marketing by Kotler, Philip | keller, Revis. Edition: 12Ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: España : Pearson Preintice hall Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 k685d (1).
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Dirección de marketing by Kotler, Philip | Lane Keller, Kevin. Edition: 12a. ed. Publisher: México : Pearson Educación 2006Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.8 K685d (2).
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Servicio a clientes by Buckner, Leroy M. Edition: 2a. ed / Revisión técnica por Susana Richkarday de Gil Publisher: México : McGraw-Hill 1993Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.812 B814s (1).
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Marketing de los servicios by Grande Esteban, Ildefonso. Edition: 4a. ed. revisada y actualizada Publisher: España : Editorial ESIC 2005Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 658.812 G712m (2).
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