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Los dioses del marketing son humanos : treinta formas de trabajar en marketing

by Morelo Ayala, Víctor M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M672d (1).

Publicidad : guía para ejecutivos de marketing

by Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H178p (2).

Publicidad, marketing y comunicación : herramientas para la pequeña empresa

by Morelo Ayala, Víctor Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 M672p (1).

Comercio electrónico, publicidad y marketing en internet

by Burgos, Daniel | De León Fernandez, Luz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B873c (1).

Diferenciarse o morir: cómo sobrevivir en un entorno competitivo de alto riesgo

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 D432 (1).

Publicidad

by Russell J., Thomas | Lane, W. Ronald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 R888p (2).
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Publicidad

by Kleppner, Otto | Rusell, J.Thomas | Lane, W. Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 K527p (1).

Estrategias de publicidad y promoción

by Tellis, Gerard J | Redondo, Ignacio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Addison Wesley ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 T255e (1).

199 preguntas sobre marketing y publicidad

by Bonta, Patricio | Farber, Mario.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B668p (2).

Smart : lo fundamental y lo mas efectivo acerca del marketing

by Mariotti, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174s (1).

Punto de venta diseño y producción

by Fuentes de la Vega, Francisco.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.157 F826p (1).

Estrategias de publicidad y promoción

by Tellis, Gerard J | Redondo, Ignacio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Addison Wesley ; 2002Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.104 T255e (1).

Estrategias de marketing ferial

by Navarro García, Fernando.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 N191e (1).

Las claves de la publicidad

by García Uceda, Mariola.

Edition: 5 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 G171c (2).

Procter & Gamble; 165 años construyendo una marca

by Dyer, Davis | Dalzell, Frederick | Olegario, Rowena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.839 D927p (4).

Mercadotecnia

by Fischer Laura | Espejo Jorge.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F482m 2011 (2). Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: 658.83 F482m 2011 (2).

Marketing electrónico para Pymes : cómo vender promocionar

by Cruz Herradon, Ana.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Alfaomega Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C789m (2).

Publicidad

by Arens, William | Weigold, Michael Arens, Christian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 A726p (2).

Social media : marketing personal y profesional / Carballar Falcón, José Antonio

by Carballar Falcón, José Antonio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México: Alfaomega Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.872 C171s (2).

Publicidad on line : las claves del éxito en internet / Miranda Villalón, José Antonio [et al.]

by Miranda Villalón, José Antonio [et al.].

Edition: 3ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.13 P815 (3).

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