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El marketing y su utilidad en la pequeña empresa Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Díaz de Santos ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M174u (2).
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Temas clave en marketing relacional by Alfaro Faus, Manuel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill ; 2004Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 A531t (2).
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Estrategias de marketing ferial by Navarro García, Fernando. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 N191e (1).
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Marketing relacional by Barroso Castro, Carmen | Armario, Enrique Martin. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Esic ; 1999Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.802 B177m (2).
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La guerra del marketing by Chairman, Al Ries | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 CH147g (2).
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Casos de éxito en marketing by Business Week. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 B884 (2).
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Marketing industrial by Dwyer, Robert | Tanner, John. Edition: 3 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.84 D992m (2).
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Marketing político e imagen de gobierno en funciones by Fernández Collado, Carlos | Hernández Sampieri, Roberto. Edition: 3 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.804 F276m (2).
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El maravilloso mundo del marketing / Gómez Arias, Javier by Gómez Arias, Javier. Edition: 2ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá: Universidad Sergio Arboleda Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 G652m (2).
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Temas Clave en Marketing Relacional by Alfaro Jaus, Manuel. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 A531t (2).
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Plan de Marketing Paso a Paso by Cotropía, Carlo. Edition: 2a Ed. Language: Spanish Publisher: Colombia : España ESIC 2005Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 C989p (2).
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Investigacion de Mercados by Welers, Ronald M. Language: Spanish Publisher: México : Prentice-Hall 1986Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 W272i (4).
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Marketing by Kerin, Roger. Edition: 7ma Language: Spanish Publisher: Colombia : Mexico McGraw-Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 K273m (3).
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Marketing Estratégico by Orville C. Wolker Jr. Edition: 4a Ed. Language: Spanish Publisher: Colombia : México Mc Graw Hill 2005Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 W654m (2).
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Investigación de Mercados by Aaker, David A. Language: Spanish Publisher: México : Mc Graw-Hill 1989Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 A142i (2).
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Investigacion de Mercados by Malhotra, Naresh K. Language: Spanish Publisher: México : Prentice-Hall 1997Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 M143i (2).
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Fundamentos de Marketing by Stanton, William J. Edition: 13a Ed. Language: Spanish Publisher: México Mc Graw Hill 2004Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.8 S715f (2).
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