Your search returned 32 results.

Investigación de mercados : guía maestra para el profesional

by Pope, Jeffrey L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 1984Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 P672i (4).
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El control total de la calidad : como una estrategia de comercialización

by Gómez Saavedra, Eduardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Legis ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.568 G652c (2).

Las decisiones de márketing : guía práctica para la redacción de un plan de márketing

by Jones, Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao Deusto 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 J662d (1).

Investigación de mercados : un enfoque aplicado

by Kinnear, Thomas C | Taylor, James R.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K466i (1).
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Claves del éxito en telemarketing

by Caiazzo, Bernard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Díaz de Santos ; 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 C141c (2).
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Investigación de mercados : un enfoque aplicado

by Kinnear, Thomas C | Taylor, James R.

Edition: 5 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1998Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K466i 1998 (6).
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Comportamiento del consumidor

by Schiffman, León G | Kanuk, Leslie Lazar.

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice-Hall Hispanoamericana ; 1997Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 S134c (2).
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Investigación integral de mercados : un enfoque para el siglo XXI

by Jany Castro, José Nicolás.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 J169i (1).
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Fundamentos y técnicas de investigación comercial

by Grande Esteban, Ildefonso | Abascal Fernandez, Elena.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : ESIC ; 1996Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.57 G716f (1).
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El plan de mercadeo : cómo prepararlo y ponerlo en marcha

by Luther, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 1995Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.3 L883p (2).
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Manual para elaborar un plan de mercadotecnia : un enfoque latinoamericano

by Fernández Valinas, Ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : Ecafsa ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 F276m (2).

Experiencias y casos de comportamiento del consumidor

by Ruiz de Maya, Salvador | Alonso Rivas, Javier.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Esic ; 2001Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8342 R849e (1).
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El comportamiento del consumidor : quienes son, por qué compran y cómo se puede anticipar cada uno de sus movimientos

by Cohen, Marshal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.834 C632c (2).
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Gerencia estratégica de mercadeo

by Metsger, Michael | Donaire, Victor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson ; 2007Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 M289g (6).
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Investigación de mercados en un ámbito de información digital

by Hair Joseph F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 H147i (2).
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Marketing : enfoque América Latina / Rolando Arellano Cueva

by Arellano Cueva, Rolando.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 A725m (2).

Investigación cualitativa / Báez, Juan

by Báez, Juan | Pérez, Tudela de.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México: Alfaomega Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 B129i (2).
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Nuevas tendencias en investigación y marketing

Edition: 1ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 N829 (2).

Investigación de Mercados Textos y Casos

by Boy, Harper W.

Language: Spanish Publisher: España : Gestion 2000 1997Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 B693i (1).

Investigación de Mercados Estratégica

by Ferré Trenzano, José María.

Language: Spanish Publisher: España : Gestion 2000 1997Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658 F277i (1).

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