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ABC de marcas by Consuegra, David. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Editorial David Consuegra ; 1988Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 741.5 C755a (1).
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Publicidad by Kleppner, Otto | Rusell, J.Thomas | Lane, W. Donald. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 K527p (1).
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Cómo ganar el juego de las utilidades by Docters, Robert | Reopel, Michael. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Norma ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 338.52 D618c (2).
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Personalidad de marca by Bhargava Rohit. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 B317p (2).
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Administración estratégica de marca : Branding by Keller, Kevin Lane. Edition: 3 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación ; 2008Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 R255a (2).
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La culturización de las marcas propias by Duave Ernesto. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Universidad Sergio Arboleda Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 D878c (2).
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Construir marcas poderosas / Aaker, David A. by Aaker, David A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Gestión 2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 A142c (2).
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Imagen de marca y product placement / Baños González, Miguel by Baños González, Miguel | Rodríguez García, Teresa C. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 B166i (3).
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La cultura del diseño by Julier, Guy. Publisher: España : Pendiente de Captura] 2010Availability: Items available for loan: Biblioteca UDES- ValleduparCall number: 745.2 J854c (2).
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Elementos del lenguaje visual / José Luis Marín de L'Hotellerie. by Marín de L'Hotellerie, José Luis. Edition: 2a ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publisher: México : Trillas, 2008Availability: Items available for reference: Biblioteca Central UDES- Bucaramanga Not for loanCall number: R 741.6 M174e (2). :
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Relogo : [re-designing the brand = pour repenser la marque]. Edition: English language ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English, French, Italian, Spanish Publisher: Barcelona : Promopress, ©2011Other title: Re-designing the brand | Pour repenser la marque.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 741.6 R256 (1).
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Los 5 pilares del branding : anatomía de la marca [Joan Costa ... et al.] by Costa, Joan, 1926-. Edition: 1 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publisher: Tiana, Barcelona CPC 2013Other title: Cinco pilares del branding.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 P451 (1).
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Más allá del customer experience Raúl Amigo by Amigo, Raúl. Material type: Article; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá (Colombia) Madrid (España) LID 2016Availability: Items available for loan: Biblioteca UDES- CucutaCall number: 658.812 A543m (1).
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