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ABC de marcas by Consuegra, David. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Editorial David Consuegra ; 1988Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 741.5 C755a (1).
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Publicidad by Kleppner, Otto | Rusell, J.Thomas | Lane, W. Donald. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Prentice Hall Hispanoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 K527p (1).
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Cómo ganar el juego de las utilidades by Docters, Robert | Reopel, Michael. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Norma ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 338.52 D618c (2).
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Personalidad de marca by Bhargava Rohit. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 B317p (2).
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Administración estratégica de marca : Branding by Keller, Kevin Lane. Edition: 3 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación ; 2008Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 R255a (2).
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La culturización de las marcas propias by Duave Ernesto. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Universidad Sergio Arboleda Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 D878c (2).
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Construir marcas poderosas / Aaker, David A. by Aaker, David A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Gestión 2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 A142c (2).
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Imagen de marca y product placement / Baños González, Miguel by Baños González, Miguel | Rodríguez García, Teresa C. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 B166i (3).
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Relogo : [re-designing the brand = pour repenser la marque]. Edition: English language ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English, French, Italian, Spanish Publisher: Barcelona : Promopress, ©2011Other title: Re-designing the brand | Pour repenser la marque.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 741.6 R256 (1).
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