Your search returned 10 results.

ABC de marcas

by Consuegra, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Editorial David Consuegra ; 1988Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 741.5 C755a (1).

Publicidad

by Kleppner, Otto | Rusell, J.Thomas | Lane, W. Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 659.1 K527p (1).

Cómo ganar el juego de las utilidades

by Docters, Robert | Reopel, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Norma ; 2005Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 338.52 D618c (2).

Personalidad de marca

by Bhargava Rohit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mc Graw Hill Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 B317p (2).

Administración estratégica de marca : Branding

by Keller, Kevin Lane.

Edition: 3 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación ; 2008Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 R255a (2).

La culturización de las marcas propias

by Duave Ernesto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Universidad Sergio Arboleda Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 D878c (2).

Construir marcas poderosas / Aaker, David A.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000 Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 A142c (2).

Relevancia de la marca : hacer a los competidores irrelevantes / Aaker, David A.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 A142r (2).

Imagen de marca y product placement / Baños González, Miguel

by Baños González, Miguel | Rodríguez García, Teresa C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid: ESIC Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.827 B166i (3).

Relogo : [re-designing the brand = pour repenser la marque].

Edition: English language ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English, French, Italian, Spanish Publisher: Barcelona : Promopress, ©2011Other title: Re-designing the brand | Pour repenser la marque.Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 741.6 R256 (1).

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