Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prólogo de Francisco Palma.

By: Kotler, PhilipContributor(s): Setiawan, Iwan | Kartajaya, Hermawan | Palma, Francisco [pr.]Material type: TextTextLanguage: Spanish Series: Acción empresarialPublisher: Madrid [etc.] : LID Editorial Empresarial, 2018Edition: 1 edDescription: 189 p. : ilISBN: 9788416894840; 8416894841Subject(s): MERCADEODDC classification: 658.8
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Libros / General Libros / General Biblioteca Central UDES- Bucaramanga
Colección General 658.8 K685ma (Browse shelf) Ej. 1 Available 029330
Libros / General Libros / General Biblioteca Central UDES- Bucaramanga
Colección General 658.8 K685ma (Browse shelf) Ej. 2 Available 029331
Total holds: 0

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