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Servucción : el marketing de servicios

by Eiglier, Pierre | Longeard, Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 E69s (2).

Investigación de mercados

by Aaker, David | Day, George S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 A111i (2).
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Ejercicios de economía

by Mochon Murcillo, Francisco.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 331 M668 (2).

Microeconomía y conducta

by Frank, Robert H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 330 F828m (2).

Investigación de mercados : un enfoque aplicado

by Kinnear, Thomas C | Taylor, James R.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.83 K466i (1).
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Marketing de servicios : conceptos y estrategias

by Noqueira Cobra, Marcos Enrique | Arnoldo Zworg, Flavio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 N778m (1).

Microeconomía

by Mochón, Francisco | Pajuelo, Alfonso.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 330 M687m (2).

Mercadotécnia : conceptos y aplicaciones

by Schewe, Charles D | Smith, Reuben M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1989Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 S291m (2).

Introducción a la investigación de mercados

by Fischer de la Vega, Laura | Navarro Vega, Alma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.81 F529i (2).
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Introducción a la administración pública

by Amaro Guzmán, Raymundo.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 350 A485i (2).

El mercado único europeo : oportunidades y desafíos para los negocios

by Makridakis, Spyros G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 382.9142 M147m (2).

El mercado son personas : el marketing en las empresas de servicios

by Chias, Josep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.87 C532m (2).

Ingeniería económica

by Sepulveda, José A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mexico : McGraw Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 332 S479i (2).

Ingeniería económica

by Blank, Leland T.

Edition: 3a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 338 B516i (4).

La marca : motor de la competitividad de las empresas y del crecimiento de la economía

by Kapferer, Jean Noel | Thoenig, Jean Claude.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1991Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.027 K17m (2).

SPSS enfoque aplicado

by Quiróz Vieyra, Gerardo | Fournier García, María de Lourdes.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill ; 1987Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 005.4 Q847s (2).

Mejoramiento de los procesos de la empresa

by Harrington, H. James.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santafé de Bogotá : McGraw-Hill ; 1992Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.1 H311m (2).

Principios de inteligencia artificial y sistemas expertos

by Rolston, David W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Mcgraw-Hill ; 1990Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 006.3 R658p (2).

La satisfacción total del cliente : la estrategia de 25 compañías europeas líderes en calidad de servicios

by Horovitz, Jacques | Jurgens Ponak, Michele.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1993Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 658.8 H811s (2).

La doble moral de las organizaciones : los sistemas perversos y la corrupción institucionalizada

by Etkin, Jorge Ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill ; 1994Availability: Items available for loan: Biblioteca Central UDES- BucaramangaCall number: 174 E83d (2).

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