Lamb, Charles W. <br/><br/>
Marketing /  
Lamb, Charles W. 
 - 11ed. 
 - México :   Cengage Learning 
 - 777p.   il. 
<br/><br/><label>ISBN: </label>978-607-481-519-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADEO
<br/><br/><label>Dewey Class. No.: </label>658.83  / L151m