Kottler, Philip <br/><br/>
Mercadotecnia 

 - México :   Prentice-Hall ;  1981 
 - 766 p. 
<br/><br/> W.T.G 
<br/><br/><label>ISBN: </label>968-880-015-5 
<br/><br/><label>Dewey Class. No.: </label>658.83 K87m  / 1981